Alicia Keys: Empowering Women Online to Be 'Superwoman'

April 6, 2010— -- She's turned heads, collected armfuls of Grammys and inspired a nation to have an "Empire State of Mind."

Now singer and actress Alicia Keys is turning to the Internet to empower and connect women to help them find their inner "superwoman."

Her new Web site, IAAS.com -- named after her song "I Am a Superwoman" -- is a place women can gather to share dreams, goals, struggles and advice.

"This dream has been to really create a neighborhood, an online community, a place," she said.

A place, she said, for "the many ways that we can create the life that we dream of and talk about fashion, and talk about places that we love to go, talk about our children and our families, talk about our jobs and our careers, talk about finances and how to really get to the places that you dream of."

Keys, who has spent time in Africa working with children, said IAAS.com has been a dream of hers for some time.

"This is my vision and this is my idea, but this isn't like my personal site about my personal career life or anything like that," she said, "This is really about all women."

To get started, Keys is looking for a little help in the form of a head blogger. Launched with Monster.com, the job is open to anyone.

"It possibly is a superwoman," she said. "It possibly could be a superman."

Keys said she hopes the Web site will be her way of continuing the inspiration learned from her mother and her grandmother.

"They showed me certain things about being a woman that I really want to emulate," she said. "And one of the things about my grandmother was absolutely service to others in the smallest way."

"I just want to continue to that legacy, you know, of compassion, and of service, and of really being like someone that people can relate to, and can understand and say, 'You know what? She's just like me. And if she can do it, I can do it,'" she said. " And we can all kind of figure this out."