• Video
  • Shop
  • Culture
  • Family
  • Wellness
  • Food
  • Living
  • Style
  • Travel
  • News
  • Book Club
  • Newsletter
  • Privacy Policy
  • Your US State Privacy Rights
  • Children's Online Privacy Policy
  • Interest-Based Ads
  • Terms of Use
  • Do Not Sell My Info
  • Contact Us
  • © 2026 ABC News
  • Culture

A look back at 'Iron Man' 10 years after the start of Marvel Cinematic Universe

2:18
Inside Marvel: Captain America and Iron Man face off
Marvel
ByStephen Iervolino
May 02, 2018, 12:23 PM

On this day in 2008, Robert Downey Jr. declared "I am Iron Man" for the first time, and with those words not only launched a stunning career comeback, but also the Marvel Cinematic Universe.

Once considered a less-recognizable superhero than Spider-Man, Hulk or even Wolverine, Iron Man, as embodied by Downey's performance as the playboy weapons developer Tony Stark, cemented the character's place alongside other superhero superstars.

It also put the once-troubled Downey back at top of Hollywood's A-List.

“I think that Robert Downey Jr. thinks he is Tony Stark!” comics legend and Iron Man co-creator Stan Lee told ABC News with a laugh, adding, “Nobody can play the role better than him.”

Gwyneth Paltrow in Marvel's 2008 Iron Man.
Marvel

After a pre-production that had been mired in difficulty, director Jon Favreau, who also played Tony's driver Happy Hogan, managed to pull together great -- and in many instances improvised -- performances from Downey, Gwyneth Paltrow, in her first appearance as Stark's assistant and eventual fiance Pepper Potts, and Jeff Bridges, who played Obediah Stane, Tony's confidante-turned-enemy.

“Man, that was a great experience,” Bridges told ABC News. “We'd show up many mornings, meet in one of our trailers and try to figure out what we're going to shoot that day ... We rehearsed for a couple of weeks before making that movie. Kind of straightened out the script with Robert and Favreau and we thought we had it together but, you know, Marvel said, 'No, that's no good.' So I said, 'What are we going to do?' So we started to write the scenes every morning at work!”

Robert Downey Jr. is pictured as Iron Man in Marvel's 2008 Iron Man.
Marvel

Bridges, famous for playing the laid-back dude in "The Big Lebowski," ultimately channeled some of that character’s vibe in dealing with the last-minute re-writes.

“That was kind of you know, stressful for me. I like to know my lines and figure out what people are going to say. That's how you form your character. And I made a little inner adjustment that really helped me out by just saying, ‘Come on Jeff, relax. You're making a $200 million student film, and you got these cool guys to play with you. Have fun!’”

It paid off, Bridges said.

“That's the best superhero movie that I've seen largely due to John Favreau and Downey," he said.

Robert Downey Jr. is pictured as Iron Man in Marvel's 2008 Iron Man.
Marvel

The character of Iron Man was originally created in 1963, but the movie shifted the hero's origin story to modern times. While in Afghanistan for a weapons demonstration, Stark takes shrapnel to the chest and is kidnapped during an attack by terrorists using his own company's weapons.

While being held prisoner, Stark is kept alive by a magnet implanted in his chest by a captive doctor named Yensen, and forced to build a weapon for the baddies. Instead, Stark upgrades his implant to power a crude armored suit and escapes, eventually confronting his former mentor for double-dealing their weapons.

The movie was far from a sure thing, but scored big with fans and critics alike. It made $98 million in its opening weekend alone, and went on to earn more than half a billion dollars worldwide. And thanks to the after-credits appearance by Samuel L. Jackson as Nick Fury of S.H.I.E.L.D., it teased the existence of the wider universe of heroes and villains to come.

ABC News and Marvel are both part of parent company Disney.

Related Topics

  • Marvel

Up Next in Culture—

Joan Cusack makes 1st red carpet appearance in 11 years at 'Toy Story 5' London premiere

May 29, 2026

'The Four Seasons' season 2 whisks Tina Fey, Will Forte, Colman Domingo and more abroad

May 28, 2026

Shop the books from 'The Book Case' podcast

May 28, 2026

'Dolly All the Time' by Annabel Monaghan is our 'GMA' Book Club pick for June

May 28, 2026

Shop GMA Favorites

ABC will receive a commission for purchases made through these links.

Sponsored Content by Taboola

The latest lifestyle and entertainment news and inspiration for how to live your best life - all from Good Morning America.
  • Contests
  • Terms of Use
  • Privacy Policy
  • Do Not Sell My Info
  • Children’s Online Privacy Policy
  • Advertise with us
  • Your US State Privacy Rights
  • Interest-Based Ads
  • About Nielsen Measurement
  • Press
  • Feedback
  • Shop FAQs
  • ABC News
  • ABC
  • All Videos
  • All Topics
  • Sitemap

© 2026 ABC News
  • Privacy Policy— 
  • Your US State Privacy Rights— 
  • Children's Online Privacy Policy— 
  • Interest-Based Ads— 
  • Terms of Use— 
  • Do Not Sell My Info— 
  • Contact Us— 

© 2026 ABC News