Early on in the COVID-19 pandemic, a photo of Jon Bon Jovi working at his JBJ Soul Kitchen Community restaurant in New Jersey was posted online with the caption, "If you can't do what you do, do what you can."
Bon Jovi wrote a song called "Do What You Can" the next day, and now he's starring in a new video for the tune that shows the pandemic through the lens of one of the hardest-hit locations: New York City.
In the video, the singer is seen at iconic New York locations such as Times Square, Broadway, the stoop of a brownstone and on the flight deck of the USS Intrepid.
We also see shots of front-line workers, people talking to others via Zoom, people communicating with loved ones through windows and doors, people celebrating birthdays remotely and everyday folks on the streets wearing masks as they go about their day.
“Shooting a video on nearly empty streets of Manhattan amid a global crisis really told the story of 'Do What You Can' from the place where I lived it," the singer said in a press release. "And I know those empty streets look similar to so many parts of America battling this pandemic."
"But the story of everyday heroes showing amazing courage was inspiring to see and the video, much like the song, has a great deal of hope in it too,” he added.
- 3March 30, 2020
"Do What You Can," which is available everywhere now, appears on Bon Jovi's new album "2020," due out Oct. 2.