In Charlie Sheen's Next Act, 'Winning' Might Not Be Easy

March 30, 2011 — -- Charlie Sheen's "I'm going to rave about tiger blood and rant about Chuck Lorre and make you jealous of my goddesses" thing worked for a while. He won coverage. He coined catch phrases. He scored a million Twitter followers in just over 24 hours.

But around the middle of March, it seems a lot of people stopped listening.

His debut Web show, "Sheen's Korner," drew 1.2 million viewers, about one-tenth of the audience of his former show, "Two and a Half Men." His $100 million lawsuit against the show got punted to arbitration. An earthquake and tsunami hit Japan. Elizabeth Taylor died. Sheen-mania petered out.

The headlines he scores these days aren't always in his corner. The New York Post reported Tuesday that after Sheen's October rampage at New York City's Plaza Hotel and his much ballyhooed binges, no hotel wants to host him.

Meanwhile, Sheen is battling with ex-wife Denise Richards to get custody of one of her pug dogs, even though he allegedly failed to feed the first dog she gave him, causing it to die of malnutrition. She reportedly upped the security around her home after Sheen called her "a vile kidnapper and now dog thief" on Twitter and said he wanted to "bombard" her with "Warlock Napalm."

Richards' publicist told ABCNews.com that the dog died while in Sheen's care. Sheen's publicist said "don't know" via email when asked what happened to the dog. Pressed for further comment, he replied, "Sorry, busy with the real world."

So where does Sheen go from here? On to "My Violent Torpedo of Truth/Defeat Is Not an Option Tour," his month-long series of live engagements that kicks off Saturday in Detroit and stands as his surest chance of scoring positive press.