Nailed: Celebs Look to Beauty's Bestseller for Latest Lines
Feb. 9, 2011— -- In what has become the latest trend of celebrity-endorsed cosmetics, you can now have a little piece of Katy Perry's "Teenage Dream" or be a "One Less Lonely Girl" to Justin Bieber right on the tips of your fingers.
Celebrity names from Sarah Jessica Parker to Kim Kardashian have been a staple at perfume and makeup counters for years, but now some are lending their popular brands to nail polish lines, including singers Katy Perry and Bieber. The move has proven to be an enormous success.
Buyers flushed with "Bieber fever" cleaned out the pop star's polish collection from Walmarts around the country in less than two months after his line launched in December 2010.
Grand slam tennis champion Serena Williams will soon launch her "shattered" nail lacquer. Williams, who is producing her line through the nail polish giant OPI, is also studying to be a manicurist at the Palm Beach Nail School in Florida.
"Serena is absolutely passionate about her nails," said Suzi Weiss-Fischmann, co-founder and artistic director of OPI. "If she misses a serve, she doesn't get upset. If she breaks a nail, she gets upset."
Even the cast of the hit TV show "Glee" is launching a polish line with colors named "Gleek Out," (a glittery green), "Diva in Training" (a neon pink) and of course, "Slushied" (an opaque blue).
Stylish fingers and toes have become the must-have trend lately because nail polish isn't just for fun, it's also an inexpensive way to change your persona.
