Kim Kardashian West's SKIMS rolls out seamless face masks
Kim Kardashian West has ventured into the mask-making business.
The reality TV star's shapewear line, SKIMS, is now selling seamless face masks in five colors: clay, sand, sienna, cocoa and onyx.
The nonmedical masks are being sold for $8 apiece, and in bundles of two for $15 or four for $25.
The brand is also donating 10,000 masks to charities, including Baby2Baby, Good+Foundation, L.A. Food Bank and the National Domestic Workers Alliance, on top of a $1 million donation made to those organizations in March.
Kardashian West, 39, launched SKIMS last year after spending years of cutting up her shapewear and dying it. The mother of four said in an interview with "Good Morning America" in February that she thought of her two daughters when creating the line.
"If I couldn't find shapewear that was my skin tone, what is my daughter going to find when she grows up and needs shapewear?" she said.
"So I wanted to make a variety of a shade range that I didn't feel like was out there in the marketplace, and I've always worn shapewear so I just wanted to modernize it and make it a little more comfortable and more durable," she added, noting she "put so much into it."
