Noah Cyrus aims to inspire next generation of musicians with new initiative
Noah Cyrus is thinking ahead to the next generation of musicians, which is why she partnered with Sony Music Group to help launch a new, annual initiative aimed to inspire students to consider a career in music.
The "July" singer unveiled the Beyond The Instrument campaign, of which she serves as its first ambassador, on Monday. The outreach effort aims to give Nashville students a head start in the music industry -- no matter their socioeconomic background.
"Music has always been such a huge part of my life and I was extremely fortunate to grow up in a family where I was constantly surrounded by music," Cyrus, 21, said in a press release. "I really experienced the benefits firsthand of learning and creating music at a very young age, providing me an emotional outlet and passion that I am still beyond thankful for everyday."
The initiative's inaugural run will be at Nashville's Antioch High School. Cyrus held a virtual classroom visit with Metropolitan Nashville’s Public School students to kickstart the series of workshops, led by Music Forward, aimed to educate students about various aspects of the music industry.
Students not only will learn from the Grammy nominee about how she broke into the industry and her journey thus far, they can also sign up for a series of workshops -- focusing on music marketing, music business, monetizing creativity and more -- which will run for four weeks.
Cyrus said she is excited to take part in the program as it kicks off in her hometown, which the "Make Me (Cry)" singer said is a "city that’s very near and dear to my heart."
The Beyond The Instrument program will also fund the Save The Music J Dilla Music Technology Grant, which will allow students access to instruments, recording equipment and technology, as well as hands-on experience of sound engineering, starting next school year.
