If peanut butter fans found a genie that dispensed candy instead of wishes, they might ask for something like this new treat from Reese's.
For the first time in over 90 years, Hershey unveiled a sweet spin on its iconic cups that does away with the chocolate.
Secret’s out… Reese’s Peanut Butter Lovers has gone ULTIMATE. pic.twitter.com/pmUqNRYFIq— REESE'S (@reeses) March 1, 2021
In tandem with National Peanut Butter Lovers Day, Reese's debuted its new "Ultimate Peanut Butter Lovers Cups" that are a double dose of peanut butter.
The light golden cups are encased in a creamy peanut butter candy-flavored shell and stuffed with the same beloved, Reese’s peanut butter inside.
Although the candy is only around for a limited time, it's the result of an amped-up version of a previous peanut butter-coated iteration that peanut butter fans pleaded to make more of.
"While launching a Reese's Cup with absolutely no chocolate might come as a shock, we’re giving the truest peanut butter fans something to go wild about," Margo McIlvaine, Reese's Brand Manager, said in a press release. "The frenzy that comes with changing an icon like the Reese's Cup is real – but you can still enjoy the classic plus get more peanut butter flavor with a new option that’s every peanut butter lover’s dream!"
The new cups are available in both standard, king size and miniatures at retailers nationwide starting early April 2021.