Disney debuted the new character face masks on Thursday and announced that it plans to donate up to $1 million in profits from the sales of the masks in the U.S. to Medshare, an Atlanta-based nonprofit that delivers medical supplies and equipment to communities around the world.
Disney is also donating one million face masks to Medshare for children and families in underserved communities across the U.S., the company said.
"Disney’s donations will make a tremendous impact in the communities we serve,” MedShare President and CEO Charles Redding said in a statement. “Their contribution of one million Disney cloth face masks will be provided to families in underserved communities and organizations working to limit the spread of COVID-19, while their monetary donation will be used to support the medical community’s ongoing efforts to provide lifesaving care to those who need it most.”
The new Disney face masks come in small, medium and large sizes and feature characters including Mickey Mouse and Minnie Mouse, Anna and Elsa, Woody and Buzz Lightyear, The Avengers and even Baby Yoda.
The masks are available now for pre-order on shopDisney.com and are estimated to ship in June. They retail for $19.99 for a set of four.
The masks comply with the FDA’s latest recommendations on non-surgical, non-industrial grade face masks, according to Disney.
“We realize this is a challenging time for families and wearing any type of mask can be daunting,” Edward Park, senior vice president, Disney store and shopDisney, said in a statement. “Our hope is that Disney’s cloth face masks featuring some of our most beloved characters will provide comfort to the families, fans and communities that are so important to us.”
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