• Video
  • Shop
  • Culture
  • Family
  • Wellness
  • Food
  • Living
  • Style
  • Travel
  • News
  • Book Club
  • GMA3: WYNTK
  • Newsletter
  • Privacy Policy
  • Your US State Privacy Rights
  • Children's Online Privacy Policy
  • Interest-Based Ads
  • Terms of Use
  • Do Not Sell My Info
  • Contact Us
  • © 2025 ABC News
  • Living

The Museum of Illusions in New York City will flip your world upside down

0:54
The Museum of Illusions in New York City will flip your world upside down
The Museum of Illusions
ByElisa Tang, Will Linendoll, and Zoe Moore
September 19, 2018, 8:24 AM

No, this is not a trick: The Museum of Illusions is a real experience.

The interactive museum started as a wildly popular attraction in Zagreb, Croatia, and now it's opening up in New York City.

One of the mind-bending exhibits at The Museum of Illusions in New York City.
The Museum of Illusions

"I like to say it's a place where people can forget about reality," Renne Gjoni, CEO of the Museum of Illusions in New York City told "GMA." "It's a place where the whole family, senior citizens and kids, can have a good time."

There are 70 fun exhibits at the Museum of Illusions where visitors can experience everything from walking on walls to walking through a room of endless mirrors.

The environment was designed to be very Instagram-friendly for visitors, with everything from a giant Kaleidoscope for some funky photo-ops with your friends, to a Color Room to play with colorful shadows.

You can play tricks on your friends in the different rooms at this museum.
The Museum of Illusions

Not only is it an entertaining space to be in, but it's also an educational one.

"We have a lot of brainteaser games and we try to explain how these different illusions play tricks on your mind," Gjoni said. "It's a bit of psychology and playing with your senses."

This kaleidoscope exhibit provides an Instagrammable photo-op at every angle.
ABC News

The Museum of Illusions in New York City opens on September 20.

Up Next in Living—

High school graduate paints portraits of classmates as graduation gift

June 17, 2025

Summer solstice 2025: When is the 1st day of summer?

June 16, 2025

June's full strawberry moon: See photos and what it means for your zodiac

June 11, 2025

High school athlete somersaults to track and field championship win

June 10, 2025

Shop GMA Favorites

ABC will receive a commission for purchases made through these links.

Sponsored Content by Taboola

The latest lifestyle and entertainment news and inspiration for how to live your best life - all from Good Morning America.
  • Contests
  • Terms of Use
  • Privacy Policy
  • Do Not Sell My Info
  • Children’s Online Privacy Policy
  • Advertise with us
  • Your US State Privacy Rights
  • Interest-Based Ads
  • About Nielsen Measurement
  • Press
  • Feedback
  • Shop FAQs
  • ABC News
  • ABC
  • All Videos
  • All Topics
  • Sitemap

© 2025 ABC News
  • Privacy Policy— 
  • Your US State Privacy Rights— 
  • Children's Online Privacy Policy— 
  • Interest-Based Ads— 
  • Terms of Use— 
  • Do Not Sell My Info— 
  • Contact Us— 

© 2025 ABC News