• Video
  • Shop
  • Culture
  • Family
  • Wellness
  • Food
  • Living
  • Style
  • Travel
  • News
  • Book Club
  • Newsletter
  • Privacy Policy
  • Your US State Privacy Rights
  • Children's Online Privacy Policy
  • Interest-Based Ads
  • Terms of Use
  • Do Not Sell My Info
  • Contact Us
  • © 2026 ABC News
  • Living

The Story Behind the First Super Bowl

0:41
Super Bowl I: A Look Back at the First Championship Game
Vernon Biever/AP Photo
ByMICHAEL ROTHMAN and LINDSEY JACOBSON
February 05, 2016, 10:14 AM

— -- This Sunday marks the 50th Super Bowl in NFL history, a league with more than 90 years under its belt. So, how did this game come to be since football has been in this country for more than four decades?

The story of the first Super Bowl is a unique one that actually came out of competition between the old guard at the time, the NFL, and a rival upstart league, the AFL. Now five decades later, the game is one of the biggest sporting events in the world.

The AFL-NFL Merger

With professional football's popularity on the rise in the late 1950s, the American Football League was founded in 1959 to compete and also to bring football to new markets. The AFL had teams in new areas like Houston, Buffalo and Kansas City, and were able to steal away top talent from the NFL. The two separate leagues finally decided to merge in 1966, but wouldn't play each other during the regular seasons for four more years (the merger was finalized in 1970).

The two leagues did create a championship for the separate leagues to compete in and determine who was the best team that year. This began in 1966.

It Wasn't Called the Super Bowl

The first championship game was actually called the First AFL-NFL Championship Game and became known as Super Bowl just one year later.

The Packers play Kansas City at the Super Bowl game in Los Angeles in this Jan. 15, 1967 file photo.
AP Photo

The first championship game wasn't even a contest as the resident champs, the Green Bay Packers and their legendary coach Vince Lombardi, crushed the Kansas City Chiefs 35-10. In fact, the NFL would dominate the AFL until the the third championship game, when a young, upstart quarterback name Joe Namath predicted his New York Jets would defeat the NFL's best team and take the crown away from the incumbent league.

The next year, Super Bowl 4 was the first time the championship game used the now famous title.

Remember those Chiefs that were crushed in the first big game? Lamar Hunt, the owner and founder of the team and of the AFL itself, had been using the term "Super Bowl" for years. Hunt would later explain that his daughter had a toy called the "Super Ball" and he tweaked the name. The media caught on, and eventually, the unified NFL-AFL did as well.

The First Championship Wasn't the Spectacle It Is Today

Let's be clear, this was a big deal. It was broadcasted on two networks, who both used their own announcers, not like today. And it wasn't even close to being a sellout. The game took place at the LA Coliseum and out of the 94,000 available seats, a third were empty. The tickets also cost $12.

The entertainment also wasn't Beyonce or Lady Gaga, but the University of Arizona marching band. The halftime show starred Al Hirt, a famed trumpeter, and men with jet packs.

A lot has sure changed in 50 years.

Up Next in Living—

7-year-old climbs El Capitan, celebrates birthday on the mountain

May 22, 2026

Booksellers share AANHPI book picks from debut mystery to surreal short stories

May 20, 2026

Service dog steals the spotlight at college graduation ceremony

May 19, 2026

Costco patio swings recalled after reports of injuries from falls

May 19, 2026

Shop GMA Favorites

ABC will receive a commission for purchases made through these links.

Sponsored Content by Taboola

The latest lifestyle and entertainment news and inspiration for how to live your best life - all from Good Morning America.
  • Contests
  • Terms of Use
  • Privacy Policy
  • Do Not Sell My Info
  • Children’s Online Privacy Policy
  • Advertise with us
  • Your US State Privacy Rights
  • Interest-Based Ads
  • About Nielsen Measurement
  • Press
  • Feedback
  • Shop FAQs
  • ABC News
  • ABC
  • All Videos
  • All Topics
  • Sitemap

© 2026 ABC News
  • Privacy Policy— 
  • Your US State Privacy Rights— 
  • Children's Online Privacy Policy— 
  • Interest-Based Ads— 
  • Terms of Use— 
  • Do Not Sell My Info— 
  • Contact Us— 

© 2026 ABC News