Padded Bikini Top For 7-Year-Olds Draws Parents' Ire

March 28, 2011— -- Would you buy your pre-teen daughter a push-up bikini top? One major retailer hopes you will.

Abercrombie & Fitch, a popular store among teenagers, recently introduced the "push-up triangle," marketing the swim top to girls as young as 7 or 8.

But of the parents "GMA" spoke to, the reaction was unanimous -- no one would buy one for their child.

"I won't be buying them for my 8-year-old," one parent said.

"I thought it was a joke when I first heard about it. Then, I realized, it's so crazy, it must be true," Dr. Michael Bradley, a child psychologist, told "Good Morning America" on Saturday.

Bradley said the American Psychological Association has warned in the past that retailers were going after young girls.

"They're targeting girls as young as age 4 to be sexualized creatures," Bradley said.

In response to the public outcry, Abercrombie renamed the top on its online store the "striped triangle." The padding remains, however, as does the outrage. Many viewers wrote in to the "GMA" shoutout board and Facebook page.

"Padded bathing suits for young school girls is vulgar," one person wrote. "Geez, we live in a scary society. I hope parents tell their children they are perfect the way they are!"

It's hardly the first time the racy company has strayed into controversial territory. A few years ago, Abercrombie offered thongs for the 10-year-old set with the words "wink, wink" stitched on the front. The company's advertisements have also raised concerns over the years for being too revealing.

And Abercrombie isn't alone. Earlier this year, Wal-Mart was criticized for its plans to introduce a line of make-up products directed at girls aged 8 to 12.