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AirAsia CEO Tony Fernandes In the Spotlight Following Missing Plane

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Search Efforts Continue for Missing AirAsia Flight 8501
Robertus Pudyanto/Getty Images
BySUSANNA KIM
December 29, 2014, 3:45 PM

— -- Rubbing shoulders with big names in the music and airline industries, the personal credo of AirAsia CEO Anthony "Tony" Fernandes is: "Believe the unbelievable. Dream the impossible. Never take no for an answer."

Worth an estimated $650 million, according to Forbes magazine, the co-owner of English soccer club Queens Park Rangers and a Formula One racing team seems to be channeling his credo to lend emotional support to his staff as his budget airline company deals with the vanishing of one of its planes on Sunday.

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PHOTO: Joey Barton of Queens Park Rangers carries Tony Fernandes in celebration during the Sky Bet Championship playoff final match between Derby County and Queens Park Rangers at Wembley Stadium,  May 24, 2014 in London.
Joey Barton of Queens Park Rangers carries Tony Fernandes in celebration during the Sky Bet Championship playoff final match between Derby County and Queens Park Rangers at Wembley Stadium, May 24, 2014 in London.
Mike Gascoyne, Tony Fernandes and Heikki Kovalainen at the British Formula One Grand Prix at the Silverstone Circuit on July 10, 2011 in Northampton, England.

Fernandes, 50, had a long career in business before entering the airlines business. Born in Kuala Lumpur, Malaysia, to an Indian father and a mother of mixed descent, he went to a boarding school in England called Epsom College, then graduated from The London School of Economics and Political Science in 1987. His career stints include financial controller of Virgin Communications London before joining Warner Music International London. He moved up the latter to eventually become vice president of Warner Music South East Asia.

After AOL acquired Time Warner in 2000, Fernandes left and acquired the heavily indebted AirAsia, which at the time was a subsidiary of the Malaysian government-owned DRB-Hicom.

"We started in 2001 with two old aircraft, having bought the then loss making AirAsia from its Malaysian owner DRB-Hicom, for a token of MYR1 (USD0.25 cents) and MYR40 million (USD11 million) in debt," AirAsia's website states. "Born in the aftermath of 9/11 and coming through the global financial crisis, AirAsia has faced some of the most turbulent times in the airline industry."

Like other magnates, Fernandes, who is married with two children, makes headlines for bold statements. In 2009, he made a bet with Virgin Airlines boss Richard Branson over whose Formula 1 racing car team would finish higher and whoever lost would dress as cabin crew on the other's airline. Branson lost and served Fernandes for a day aboard an AirAsia plane years later.

PHOTO: Sir Richard Branson and AirAsia CEO Tony Fernandes on board a flight to Kuala Lumpur at Perth International Airport on May 12, 2013, in Perth, Australia.
Sir Richard Branson and AirAsia CEO Tony Fernandes on board a flight to Kuala Lumpur at Perth International Airport on May 12, 2013, in Perth, Australia. Fernandes shaved his legs, wore make up and dressed in stewardess clothing after losing a bet with AirAsia CEO, Tony Fernandes over which of their 2010 Formula One teams would be beat the other at the Grand Prix in Abu Dhabi.

"Tony used to work for Virgin and it's brilliant to see how he has built a thriving brand of his own. Sadly, he'll have have to carry on the airline without me, because he sacked me straight after the flight," Branson wrote at the time with posted photos.

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