Rip currents are not unique to Florida's coastline. Weather experts say the phenomenon can occur at any beach with breaking waves from the California coast to the Great Lakes to the shores of Long Island and Cape Cod.

A rip current forms when water rushes through a low point in a sandbar. The channeled force of the current can drag swimmers away from the shoreline at a rate of up to 8 miles an hour.

\"People are being pulled away from shore – in a sense like a treadmill - they are not able to get back in and, in most cases, due to their physical conditioning, or distance from the shore, or their swimming ability, the rip current takes a lot of out of them, and which then leads to potential fatalities,\" said Falconer.

A 2005 20/20 investigation highlighted the problem of drownings along the unguarded beaches of Florida's Panhandle. ABC News found that officials in Walton County, Florida had resisted allocating any public funds to hire lifeguards to protect the hundreds of thousands of tourists who visit its 26 miles of white sandy beach annually.

Eight people drowned in one day in 2003 – known as Black Sunday – including retired CNN correspondent Larry LaMotte of Atlanta, Georgia and Ken Brindley of Conway, Arkansas who were vacationing with their families. LaMotte had gone in the water to rescue his son who was caught in a rip current and got swept up himself. Brindley, seeing LaMotte in distress, went in to help but could not make it out.

LaMotte's wife Sandee told ABC News that the families had been completely unaware of the danger.

\"Here we are, two families, two husbands, two fathers leaving behind two sets of children all because we didn't realize that were in danger playing here at the water's shore,\" said LaMotte in a 20/20 interview in 2005 at the location of the drowning.

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