See Lego's Awesome 'Business Cards' for Executives
June 6, 2014 — -- What could be cooler than working for the toy company Lego? How about giving out mini-me Lego figures that are business cards at toy gatherings and meet-ups?
Sure, you could use LinkedIn to share your contact information, or you could use a tiny figurine that has your email address and phone number on the back of your Lego figure's shirt.
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Michael McNally, senior director for Lego's brand relations, said that while all LEGO Group employees have traditional company business cards, many people also have "minifigure business cards."
"They are primarily leveraged for leadership and individuals who have strong external focus in their work," McNally told ABC News.
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The figures reportedly originated when a designer made a small Lego version of CEO Jorgen Vig Knudstorp to give to him, Quartz and BambooInnovator reported.
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