McDonald's Announces National Date of All-Day Breakfast
— -- After testing all-day breakfast menus in limited markets in the U.S., McDonald's announced it will offer Egg McMuffins and other morning items starting Oct. 6 throughout the day at its more than 14,300 restaurants across the nation.
The company began tweeting today about its new initiative, using the hashtag #AllDayBreakfast. Many customers have long-asked McDonald's to offer its breakfast items, such as hotcakes and McGriddle sandwiches, later in the day. At most of McDonald's restaurants, breakfast food items are no longer available around 10:30 a.m. or 11 a.m.
Lisa McComb, a spokeswoman for McDonald's, said the company's operators and operator leadership voted for nationwide all-day breakfast.
The all-day breakfast menu includes hash browns, fruit and maple oatmeal, fruit and yogurt parfait, sausage burritos and more.
"While restaurants serve All Day Breakfast, our rest-of-day core menu items will stay intact, such as the Big Mac, Quarter Pounder with Cheese, McNuggets, Fries, etc. but regions can determine what, if any, menu items need removing based on local customer preferences," McComb said in a statement.
