Super Bowl Ads Hit and Miss
Feb. 8, 2010— -- Madison Avenue went for laughs with Sunday's Super Bowl commercials but might have tried too hard this year, Wall Street Journal reporter Suzanne Vranica said.
Ad executives were under pressure from a turbulent economy and had difficulty determining the mood of the country, Vranica said on "Good Morning America" today.
"The problem is you have advertisers that are afraid to waste money," Vranica, who analyzed the best and worse ads, said. "You've got 2.5, 2.7 million [dollars] for 30 seconds, so they are trying so hard and that's what happens, they over-try. ... Some of the ads just took a long time to get anywhere."
But a Super Bowl commercial for Snickers candy bars was among the most popular, she said.
"During our calling last night, it looks like Snickers with Betty White definitely stole the show," Vranica said.
In the ad, former "Golden Girls" actress White is tackled on a muddy football field. But following a bite from a Mars Snickers bar, the actress turns into a 20-something man and the words "you are not you when you are hungry" appear on the screen.
Vranica described the ad as a "great comeback story for Snickers" after a previous Super Bowl ad was accused of being anti-gay because two mechanics pulled back in disgust after kissing while sharing a Snickers.
Click here to watch some of the Super Bowl ads.
Another television spot that was popular with the audience turned out to be a promotion for CBS's "Late Show With David Letterman."
In the spot, Oprah Winfrey is sitting on a couch between late-night hosts Jay Leno of NBC and Letterman.
"This is the worst Super Bowl party ever," Letterman says.
"Now, Dave, be nice," Oprah replied.
Then, Leno chimes in saying, "He's just saying that because I'm here."
