Charli XCX is the 1st-ever global ambassador for Nothing tech
Nothing tech has been on the "GMA" radar for some time now thanks to the brand's sleek, stylish headphones, earbuds and phones, and now they have a face sure to draw more fans than ever to the products: Charli XCX.
Posing as Nothing's first-ever global ambassador, the head Angel and "Rock Music" singer recently signed on to represent the brand while also becoming a shareholder, a title she shares with fellow musicians and creators including The Weeknd, Swedish House Mafia and Casey Neistat.
"When I'm creating, I'm always thinking about how my work will be experienced out in the world and I love how Nothing headphones sound and are designed," Charli XCX said in a statement. "Its ethos of prioritizing creatives is really something I look for when working with a partner."
The London-based brand leans in on the creative aspect of its products, prioritizing crystal clear images and videos for content creation with its phones, as well as a tactile experience when using the headphones to encourage an immersive, multi-sensory experience while listening.
Nothing said it prides itself on being a true industry disruptor, as evidenced by this new partnership.
"I've been a fan of Charli's work for years, and what struck me when we started talking was how much we agreed on," explained Carl Pei, Co-Founder and CEO of Nothing. "The tech industry has spent a decade making everything quieter, more minimal, more monotonous. Charli has spent her career going the other way in pop. We want Nothing to feel more like that."
Photographer and frequent Charli XCX collaborator Aidan Zamiri captured a striking multimedia campaign in which she models the Nothing Headphone (a) released earlier this year. The shots capture her wearing the headphones on set for five days straight to exemplify their impressive 135-hour battery life.
Check out more from the photo and video campaign for yourself on the Nothing website, and keep reading to see some of our standout picks from the brand, including the Headphone (a), a brand new light blue colorway in the Ear (open) earbuds, and the premium Headphone (1).
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Nothing ear (3)
- $179
- Nothing
