Coco Rocha x Baggallini: The supermodel designed the most useful and stylish bag you'll see this season
When it comes to New York Fashion Week, supermodel and mother of three Coco Rocha is certainly someone you can trust to have the best tips for navigating the chaos. Luckily for "GMA," we got to chat with the runway icon at a Fashion Week launch party for her new collaboration with Baggallini to discuss preparedness, organization and how she fused the two with her signature style for a collection of bags anyone will be proud to show off.
Out today, the collection encompasses various styles and sizes with one standout product stealing the show: the Super Bagg.
Oversized with multiple strap options, four convenient side pockets and all the organizational compartments you could ever want inside, we tried the Super Bagg and found it to be a Fashion Week lifesaver for an editor on-the-go: We stashed a laptop, change of clothes, extra shoes, a makeup bag, various chargers, work IDs, wallet and various add-ons throughout several days of NYFW, and it held it all within easy reach without reaching max capacity.
Coco Rocha loves being organized
"Baggallini is known for [organization], like open that bag and you need a map!" Rocha exclaimed as we regaled her with stories of toting the bag around town, thankful for the easy place to stash a pair of flats when the stiletto boots became too much for the streets of New York.
"It's so good, because I am that organized girl. I wasn't always like that," she said. "My luggage to my bags, young Coco was just chucking it into the hotel. The more I've gotten older, organization just makes me feel ... I don't know, that's just my fave."
Building the perfect bag for models and moms alike
Rocha's inspiration when helping design the bag also drew inspiration from her younger self, particularly cavorting around town between casting calls. As someone who "chucked her shoes into her bag" between appointments, it was important to her to build in compartments for safekeeping.
"On the sides there are these zipper compartments for the shoes so they don't dirty anything. That's the kind of stuff that seems like it's not a big deal, but it's such a no-brainer," Rocha said.
The interchangeable straps were also a big deal for Rocha, who changes configurations and pocket uses depending on where she's taking the bag.
"It changes for my trips. I went from a road trip with my kids to a camping trip to an airplane, and the compartments were different for everything. I've even shoved wet swimsuits in one of the compartments," she noted.
Who is the Coco Rocha x Baggallini bag for?
So who was this bag designed for? Rocha gestured toward the event's front door.
"You're going to see her very soon, many versions of her! The model, where this bag kind of came from, the moms to the business women. I mean you know it -- New York you kind of leave and don't come home until the end of the day."
As guests flooded in, carrying their own favorite from the collaboration, her statement came to life. Women in chic black dresses wore the cross-body in a cool, casual way that gave them a bit of edge, while others chose the smallest of the bunch to complement their dressy evening looks.
"This is for the girl who needs to look cute," Rocha emphasized, "but she needs to be practical and get as much in there as possible because she has a day to do."
You can shop the full Coco Rocha x Baggallini collaboration now online and see below for our favorite styles and colors from the drop.
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