• Video
  • Shop
  • Culture
  • Family
  • Wellness
  • Food
  • Living
  • Style
  • Travel
  • News
  • Book Club
  • Newsletter
  • Privacy Policy
  • Your US State Privacy Rights
  • Children's Online Privacy Policy
  • Interest-Based Ads
  • Terms of Use
  • Your Privacy Choices
  • Contact Us
  • Recalls and Product Safety Alerts
  • © 2026 ABC News
  • Shop

Gwen Stefani's beauty line Gxve launches a new social selling platform

GXVE Beauty by Gwen Stefani Launches Digital Community Platform
GXVE Beauty
ByCasey DelBasso
September 07, 2022, 10:22 PM

Music icon Gwen Stefani launched her clean beauty brand, Gxve, in March and now found a way to take the brand to new heights.

Related Articles

MORE: Gwen Stefani's newest lip products feature the key to her signature red lip

Gxve is a clean, high-performance color cosmetics brand that Stefani created out of her love for all things makeup. "I feel most beautiful when I get to be my creative self -- I love expressing that through makeup," Stefani shared with "GMA."

"I was very inspired by the 60's era makeup when I was younger and loved looking at photos of my mom from the 1960s. She exuded such a timeless beauty through her makeup," she continued.

First of its kind, Gxve launched what the brand is calling 'The Gxve Community'– a digital platform for makeup lovers to share their love of artistry.

The platform is designed to allow users to interact, share ideas and sell Gxve products while earning a 30% commission. According to the brand, selected ambassadors will be granted access to the platform based on an application.

"One thing I love is that our community is open to anyone - there's no minimum social media following needed - just a passion for makeup and a positive attitude," Stefani added.

To apply, consumers simply visit the "Become an Ambassador" tab on the GXVEBeauty.com site.

"My whole vision for the brand was to create a safe, open space for like-minded makeup lovers to express themselves. The GXVE Community makes this dream a reality."

Up Next in Shop—

2026 Advent calendars for foodies: Swedish candy, spices, tinned fish and more

October 28, 2026

Our 2026 gift guide for your husband, with products any man would love

October 28, 2026

Shop the best household essentials on sale this week

October 28, 2026

Today's 10 deals starting at 40% off: Soft sweaters, skin care and more

October 28, 2026

Shop GMA Favorites

ABC will receive a commission for purchases made through these links.

Sponsored Content by Taboola

The latest lifestyle and entertainment news and inspiration for how to live your best life - all from Good Morning America.
  • Contests
  • Terms of Use
  • Privacy Policy
  • Your Privacy Choices
  • Children’s Online Privacy Policy
  • Advertise with us
  • Your US State Privacy Rights
  • Interest-Based Ads
  • About Nielsen Measurement
  • Press
  • Feedback
  • Shop FAQs
  • ABC News
  • ABC
  • All Videos
  • All Topics
  • Sitemap
  • Recalls and Product Safety Alerts

© 2026 ABC News
  • Privacy Policy— 
  • Your US State Privacy Rights— 
  • Children's Online Privacy Policy— 
  • Interest-Based Ads— 
  • Terms of Use— 
  • Your Privacy Choices— 
  • Contact Us— 
  • Recalls and Product Safety Alerts— 

© 2026 ABC News