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Halsey launches affordable beauty line at Walmart

Halsey attends the 64th Annual GRAMMY Awards at MGM Grand Garden Arena, April 3, 2022, in Las Vegas.
Axelle/bauer-griffin/FilmMagic via Getty Images, FILE
ABC News' associate social media producer, Zoe Moore.
ByZoe Moore
July 25, 2022, 7:39 PM

Big news for beauty lovers, Halsey has launched a second beauty brand -- and everything in the line is under $10.

The singer, who uses she/they pronouns, launched their first beauty brand, about-face, in 2021.

Halsey said they decided to team up with Walmart to develop a new line at a lower price point.

"After listening to feedback received from fans and friends, I wanted to create another self-expressive line that was lower-priced with a wide reach," the artist said in a press release.

The line's name is a combination of Halsey's initials, A.F. -- for Ashley Nicolette Frangipane -- and their birth year, 1994.

According to the company, consumers will find nods to the '90s throughout the collection, which is vegan, cruelty-free and formulated with clean ingredients.

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With over 12 products in multiple shades there's a lot to choose from.

Shop some standout items from the new line, below.

By clicking on these shopping links, visitors will leave Goodmorningamerica.com. These e-commerce sites are operated under different terms and privacy policies than Goodmorningamerica.com. ABC will receive a commission for purchases made through these links. Prices may change from the date of publication.

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