Play pickleball in style with J.Crew's latest activewear drop
Believe it or not, pickleball is one of the fastest-growing sports in the U.S. right now.
With participation up nearly 40%, according to the Sports & Fitness Industry Association's Topline Participation Report, the beloved game that combines elements of tennis, badminton and ping-pong is a big business right now -- and retailers have been taking note.
Fully embracing the sudden uptick, fashion retailer J.Crew has teamed up with Recess, a popular pickleball paddle and accessories brand, to introduce a stylish new limited-edition collection of branded paddles and apparel.
J.Crew's latest line includes a mashup of vibrant paddles that feature some of the fashion label's classic prints, as well as activewear staples ranging from sports bras to leggings and more.
"Pickleball is trending," J.Crew chief merchandising officer Lisa Greenwald told WWD. "We love when J. Crew customers become our inspiration and show us what they're up to on social media. Pickleball has been trending on social media and within our audiences, and as one of the fastest-growing sports in America right now, we had to get involved. Pickleball is a fun game, and your paddle should be, too. It's another way we can inspire people to get outside, try something new and stay spontaneous."
Ahead, check out some amazing picks you can snag right now from the all-new Recess Pickleball x J.Crew collection.
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