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Selena Gomez wants your fragrance to feel more personal: Meet Rare Beginnings

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Selena Gomez teases new song while vacationing on the French Riviera
Rare Beauty
ByCasey DelBasso
August 07, 2026, 6:34 PM

expanding its fragrance lineup with the launch of Rare Beginnings Eau de Parfum and two new Fragrance Layering Balms.

Both products are designed to create a personalized scent experience inspired by the spirit of new beginnings.

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"I try to look at each day as a new opportunity. There's always something beautiful ahead. I wanted this fragrance to capture that feeling of possibility, so bright and sweet," Gomez said in a press release.

Rare Beauty: Rare Beginnings Eau de Parfum
Rare Beauty

The brand describes Rare Beginnings as a fruity floral scent blending pear nectar, pistachio, gardenia, jasmine and warm vanilla bean.

The new Sweet Marshmallow layering balm is a blend of orchid, marshmallow, and musk, according to the brand, while the Fruity Pear layering balm is a blend of pear, lotus blossom, and white wood.

Both layering balms can be worn alone or paired with the Rare Beginnings Eau de Parfum to add depth and customize the scent.

Both the layering balms and eau de parfum launched Friday, so be sure to shop them now before they sell out.

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Rare Beauty

Rare Beginnings Eau de Parfum

  • $78
  • Sephora
Shop Now
Sephora

Sweet Marshmallow Fragrance Layering Balm

  • $20
  • Sephora
Shop Now
Sephora

Fruity Pear Fragrance Layering Balm

  • $20
  • Sephora
Shop Now

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