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Ulta's 21 Days of Beauty Event is here: Here's what we're eyeing

Ulta 21 Days of Beauty 2026
Ulta Beauty, Adobe
ByClaire Peltier
August 28, 2026, 1:33 PM

Over the next 21 days, expect to see major deals on your favorite brands at Ulta.

Ulta's 21+ Days of Beauty Event kicks off Aug. 28 and runs through Sept. 17, featuring 50% off daily deals plus weekly deals across makeup, skin care and hair care. The sale only happens twice a year in March and September.

To help you navigate through all of the deals, we're highlighting some of our favorite offers.

Related Articles

Today's 10 deals starting at 40% off

During the first week, shop 50% off bareMinerals tinted moisturizer, Verb hair serum, ICONIC London blush palette and more.

On Aug. 28, snag Clinique's Almost Lipstick, Yves Saint Laurent's Libre L'Eau Nue Parfum, Lancôme Lash Idôle Curl Goddess Mascara, Fenty Beauty Invisimatte Instant Setting and Blotting Powder and DIBS Beauty GlowTour Duo Blush and Contour Stick, among other deals.

The remainder of the sale is set to offer 50% off products by MAC, Charlotte Tilbury, Chloé, OPI, NARS, Coach, Rare Beauty, Shiseido, OSEA, Benefit Cosmetics, Dr. Althea, ELEMIS, Murad and beyond.

Continue below to shop our picks, and be sure to check back as we'll keep our list updated with the newest deals!

By clicking on these shopping links, visitors will leave ABCNews.com and GoodMorningAmerica.com, and these e-commerce sites are operated under different terms and privacy policies. ABC will receive a commission for purchases made through these links. SOME PRICES ARE DYNAMIC AND MAY CHANGE FROM THE DATE OF PUBLICATION. Have questions about ordering or a purchase? Click here.

Ulta 21 Days of Beauty

Daily deals

50% off
Ulta

Yves Saint Laurent Libre L'Eau Nue Parfum

  • $80
  • $160
  • Ulta
Shop Now
50% off
Ulta

DIBS Beauty GlowTour Duo Shimmering Blush + Contour Stick

  • $19
  • $38
  • Ulta
Shop Now
50% off
Ulta

Clinique Almost Lipstick - Black Honey

  • $12.50
  • $25
  • Ulta
Shop Now
50% off
Ulta

Lancôme Lash Idôle Curl Goddess Curling & Volumizing Mascara

  • $15
  • $30
  • Ulta
Shop Now
50% off
Ulta

FENTY BEAUTY by Rihanna Invisimatte Instant Setting + Blotting Powder

  • $19.50
  • $39
  • Ulta
Shop Now
50% off
Ulta

Live Tinted Hueskin Hydrating Serum Concealer

  • $14.50
  • $29
  • Ulta
Shop Now
50% off
Ulta

ANUA PDRN Hyaluronic Acid Capsule 100 Serum

  • $14
  • $28
  • Ulta
Shop Now
50% off
Ulta

OLAPLEX No.9 Bond Protector Heat Protection & Frizz Reduction Nourishing Hair Serum

  • $16
  • $32
  • Ulta
Shop Now

Weekly deals

50% off
Ulta

SACHEU Peel Off Lip Liner STAY-N

  • $7
  • $14
  • Ulta
Shop Now
50% off
Ulta

bareMinerals COMPLEXION RESCUE Natural Matte Tinted Moisturizer Mineral SPF 30

  • $19.75
  • $39.50
  • Ulta
Shop Now
50% off
Ulta

ICONIC LONDON Soft Touch Buildable Blurring Blush Palette

  • $22.50
  • $45
  • Ulta
Shop Now
50% off
Ulta

Polite Society More Than a Pretty Face Skin-Caring Foundation

  • $21
  • $42
  • Ulta
Shop Now
50% off
Ulta

Verb Density Peptide Shampoo

  • $11
  • $22
  • Ulta
Shop Now
50% off
Ulta

Moroccanoil Hydration Travel Set

  • $30
  • $60
  • Ulta
Shop Now

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