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The lack of buttons and premium interiors may not matter to all drivers, though. Kim noted that price and range continue to impact sales of EVs, which have been waning in recent months. Ford, Hyundai, Lucid and Tesla have been cutting prices or offering rebates to attract buyers.

\"Price is absolutely an enormous issue. It's the No. 1 reason why people do not get an EV,\" Kim said.

He argued that recent headlines on the falling consumer demand for EVs are misleading.

\"We are seeing some hints of incentives on EVs, but growing inventories are happening across the board, even with ICE vehicles,\" he said. \"EV sales are where we've been forecasting and still growing very rapidly.\"

Drop-down theater systems, extra-plush headrests, gorgeous ambient lighting and a return of buttons may still not be enough to close the gap between Tesla, the No. 1 seller of EVs, and the competition, Rosenholtz said.

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\"There are several EVs that are less expensive and have superior interior quality than a Tesla but they do not go as far on a charge,\" he explained.

Kim said automakers now have proof that EVs can be high tech, glamorous and come with all the gadgets that drivers depend on daily.

\"Consumers are tired of having to do everything via the screen,\" he said.

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