Women's college basketball became a sports mainstay this season, attracting enormous viewership and mainstream cultural relevance -- which led to new heights for the sport in the betting market. Sunday's NCAA championship game between Iowa and South Carolina was the most-bet women's college basketball game of all time at multiple major sportsbooks, including ESPN BET, Caesars, BetMGM, DraftKings and FanDuel -- with the latter three confirming that it was also their most-bet women's sporting event of all time. The game, which saw the Gamecocks avenge their 2023 Final Four loss to the Hawkeyes, takes over the record mantle from the UConn-Iowa matchup in this year's Final Four, which itself broke the record set by LSU-Iowa in the Elite Eight. ESPN BET told ESPN that Sunday's contest took 20% more bets than Friday's game, while FanDuel said it took 22% more money, and Caesars VP of trading Craig Mucklow says the book took "double" the handle of the...