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\"There's a bit of a history of, I will say, a double standard that when bodies, specifically breasts are shown when it comes to selling lingerie, let's say, that's more acceptable but when it's something having to do with prenatal wellness or postnatal care, nursing, that tends to get flagged and we see a little bit of backlash,\" Ruderman added.

Baz said she was told the billboard was being taken down in Times Square but that the controversy isn't going to stop her from showing her pregnancy publicly.

\"We're going to keep amplifying this message that women and their pregnant bodies and everything that pregnancy and breastfeeding entails is something to celebrate,\" Baz said.

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