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Schatz told ABC News the photo was taken six years ago on Hawaii Island, and that he scaled the tree in order to “eat and drink from the coconut.\"

“What I did was I thought about tweeting a coconut, and I understood everyone was already doing that,\" Schatz said. \"And then I remembered that I had this photo and then my iPhone was very helpful in finding it instantaneously.\"

A 'semi-ironic groundswell of support'

Long said he hopes the memes around Harris' campaign can breathe some new hope and energy into the race for the presidency.

\"I really think using memes like this that people are already actively engaging with is going to help get people out to vote, because I think a lot of people are very politically disengaged or disillusioned,\" he said.

Adam Downer, a senior editor at Know Your Meme, said the campaign appears to be leaning into the memes in order to \"endear her to her semi-ironic groundswell of online support.\"

\"Obviously, Charli XCX is huge right now, as is the concept of 'brat summer,' a do-what-you-want, screw-the-haters mantra inspired by Charli's attitude on her album 'Brat,'\" Downer said. \"The Venn diagram of online, politically knowledgeable Gen Z and Millennial voters who are also Charli XCX fans is close to a circle, so we have a type of 'Two Things' meme-ing going on, where basically people are combining two disparate interests into one joke to get a laugh.\"

The true meaning of what it is to be \"brat\" is hard to define, but Charli XCX explained how she sees it in a TikTok.

“You’re just, like, that girl who is a little messy and likes to party and maybe says some dumb things sometimes, who like, feels herself, but then also like maybe has a breakdown, but kind of like, parties through it,\" she said. \"Is very honest, is very blunt, a little bit volatile. Yeah like, does, like, dumb things, but like, it’s brat. You’re brat. That’s brat.\"

It's hard to say how long these memes will last, or if potential voters will sour on them as the race goes on -- and it wouldn't be the first time a politician capitalizing on a meme has backfired.

\"I would be very surprised if Kamala herself references this on the campaign trail, lest she suffer a 'Pokémon GO to the Polls' moment,\" Downer said, a reference to Hillary Clinton's awkward bid to capitalize on the popularity of the mobile game during the 2016 election.

ABC News' Allie Pecorin contributed to this report.

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