U.S. drivers may lust over sports cars, but few can afford to have one. Sports cars cost more on average, drawing in wealthier buyers who likely have more than one car in the garage, according to Tyson Jominy, vice president of data and analytics at J.D. Power.

Sales of sports cars have been steadily declining since their peak in 2005, making up just 1.1% of the current U.S. auto market, Jominy noted.

\"Sports cars are not very practical,\" Jominy told ABC News. \"To have one compromises your lifestyle. As a former Miata owner, it's fantastic to get pizza in, but you can't fit the pizza box inside. I love the Miata and hope and pray it has a great future but there are major trade-offs to be in a sports car. You need excess funds to afford these vehicles.\"

He added, \"People still want to have fun, but the practicality and cost preclude people from buying sports cars.\"

Fewer Americans may be choosing sports cars but Joe Bellino, the Mustang brand manager, said the \"iconic\" Ford sports car and its manual transmission will be here for \"the long haul.\"

Bellino noted that the Mustang (starting price $31,920) dominated the U.S. sports car segment in May, accounting for 62% of sales. The summer months will help boost sales even more, he said, adding that the brand is seeing strong interest from women, especially in the track-focused Mustang Dark Horse.

\"PHOTO:
Ford Motor
PHOTO: The Mustang "is a staple in the lineup ... it's an iconic vehicle for Ford," said Joe Bellino, Mustang brand manager.
>

Whether buyers chose the coupe or convertible, Bellino can attest that the Mustang has more than good looks and performance to keep drivers happy. He drove one every day after college and loved it.

\"We have the big infotainment screen, the limited slip differentials, heated seats, ventilated seats, heated steering wheel, plenty of truck space and adjustable drive modes, plus the Co-Pilot360 technology comes standard on all models,\" he told ABC News. \"You're not losing anything, you're not sacrificing with a sports car.\"

U.S. drivers who are seeking a sports car for $50,000 or less can also test-drive the Toyota GR86, Subaru BRZ and Nissan Z. Though not viewed as traditional sports cars, the BMW 230i coupe, MINI JCW 2-door and GR Corolla are all relatively affordable and can be gratifying on twisty roads and local chicanes.

\"PHOTO:
Toyota
PHOTO: For the 2026 model year, the GR86 will be available in three grades – GR86, GR86 Premium and the GR86 Yuzu edition.
>

The Chevy Camaro, a former competitor in the space, was retired in 2024, though Mark Reuss, president of General Motors, seemed open to the possibility of its return.

\"That formula of beauty and little bit of functionality and fun is really important,\" he told ABC News. \"If we were to bring back the Camaro, that piece of it is really core.\"

Vinay Shahani, senior vice president of U.S. marketing and sales for Nissan, said sales of the Z have been \"fantastic\" since its relaunch in 2023, noting that buyers get a lot of performance for the price.

\"We still have a sports car in the lineup when other car companies have walked away from those type of vehicles. It puts us in a positive situation, especially with the enthusiasts,\" Shahani told ABC News. \"Very few car companies offer a manual transmission, 400 horsepower sports car that starts in the low $40,000s. It's a formula that doesn't exist at very many car companies.\"

\"PHOTO:
Nissan
PHOTO: "We still have a sports car in the lineup when other car companies have walked away from those type of vehicles," said Vinay Shahani, senior vice president of U.S. marketing and sales, Nissan Americas.
>

Tony Quiroga, editor-in-chief of Car and Driver, said the site's readers are constantly asking for more articles about affordable sports and performance cars, evidence that there is pent-up demand. Quiroga, however, said he feared these cars could disappear from showrooms in the future as the market shrinks.

\"Coupes are a hard sell ... everyone wants a practical shape like an SUV,\" he told ABC News. \"The customer has shifted. The performance space moved into electric cars.\"

Quiroga said the exploits of driving a sports car, especially a gas-powered one, cannot be replicated in an SUV or crossover.

\"It's a little bit of theater and passion ... the whole driving experience is different,\" Quiroga said. \"There's magic to an internal combustion engine. Drivers want to hear the engine and shift the gears themselves. Supercar makers understand this.\"

Rory Carroll, the former EIC of Jalopnik and co-founder of Alloy mag, acknowledged that building sports cars today versus 20 years ago is a \"really hard business case for a lot of automakers.\" He's still not convinced sports cars will eventually cease to exist.

\"I disagree with the premise that people don't want to buy them,\" he told ABC News. \"I feel a responsibility to recommend these cars ... and I am grateful for these companies that have invested in the segment.\"

Carroll, who called the Miata \"one of the all-time great cars,\" said every driver should have an opportunity to own a sports car, if only for a few years. He took out a bank loan in his 20s to buy a used Porsche 911, a decision that taught him \"so much\" about driving.

\"You can't do it forever -- you will age out of a sports car,\" he conceded. \"It may not be the smartest decision you can make on paper, but owning a sports car is a life experience too few people are having. You will never regret buying a sports car.\"

Coleman, the Miata engineer, said he takes his car to the mountains every weekend, driving \"the wheels off this thing.\" Everyone can have that same experience, he argued.

\"What makes the Miata unique is that it's focused purely on being fun to drive. It's not a performance car,\" he said. \"The design is classic -- it will look good in another 25 years. It's crazy that you can have that much fun and it cost almost nothing.\"

Ferry Porsche, the scion of Porsche AG founder Ferdinand Porsche, famously said, \"The last car built on Earth will surely be a sports car.\" We'll see if he's right.

","canonicalUrl":"https://abcnews.com/Business/afford-figure-sports-car-automakers-making-fun-affordable/story?id=123336305","legacySlug":"/news/story/afford-figure-sports-car-automakers-making-fun-affordable-123336305","noIndexNoFollow":false},"publishTime":"10:00","publishDate":"07-05-2025","updatedTime":"10:08","updatedDate":"07-05-2025","socialImage":{"alt":"The 2025 MX-5 Miata is the most capable version of the Mazda roadster yet, according to the company.","credit":"Mazda","ratio":"16x9","url":"https://s.abcnews.com/images/Business/Mazda-Miata-ht-gmh-250630_1751295058619_hpMain_16x9_1600.jpg","width":992,"height":558},"datePublished":"7/5/2025 10:00:30 GMT","video":{"live":false,"id":123336305,"headline":"Automakers are still making sports cars for $50K","mediaAssetTitle":"WHO SAYS SPORTS CARS HAVE TO COST SIX FIGURES? SOME AUTOMAKERS ARE STILL OFFERING ONES FOR $50K OR LESS","description":"\"Owning a sports car is a life experience too few people are having.\"","duration":"2:51","posterImg":{"url":"https://s.abcnews.com/images/GMA/default-img-undefined.png","width":608,"height":342},"video":{"feed":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2025/05/250508_gma_worley_car_tariffs_0741_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8"},"playlist":["132488083","132306053","132266872"]},"relatedItems":[{"contentType":"video","date":"April 29, 2026","headline":"Grand jury indicts former FBI director over Instagram post","section":"News","slug":"/video/132488083","id":"132488083","image":{"alt":"VIDEO: Grand jury indicts former FBI director over Instagram post","credit":"ABCNews.com","ratio":"1x1","url":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_1x1_608.jpg","width":384,"height":384},"images":{"alt":"VIDEO: Grand jury indicts former FBI director over Instagram post","credit":"ABCNews.com","crops":[{"16x9":{"small":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_16x9_608.jpg","medium":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_16x9_992.jpg","large":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_16x9_1600.jpg"}},{"9x16":{"small":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_9x16_608.jpg","medium":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_9x16_992.jpg","large":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_16x9_1600.jpg"}},{"1x1":{"small":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_1x1_608.jpg","medium":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_1x1_992.jpg","large":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_1x1_1600.jpg"}}]}},{"contentType":"video","date":"April 23, 2026","headline":"Trump orders Navy to 'shoot and kill' any boat laying mines in Strait of Hormuz","section":"News","slug":"/video/132306053","id":"132306053","image":{"alt":"VIDEO: Trump orders Navy to 'shoot and kill' any boat laying mines in Strait of Hormuz","credit":"ABCNews.com","ratio":"1x1","url":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_1x1_608.jpg","width":384,"height":384},"images":{"alt":"VIDEO: Trump orders Navy to 'shoot and kill' any boat laying mines in Strait of Hormuz","credit":"ABCNews.com","crops":[{"16x9":{"small":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_16x9_608.jpg","medium":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_16x9_992.jpg","large":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_16x9_1600.jpg"}},{"9x16":{"small":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_9x16_608.jpg","medium":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_9x16_992.jpg","large":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_16x9_1600.jpg"}},{"1x1":{"small":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_1x1_608.jpg","medium":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_1x1_992.jpg","large":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_1x1_1600.jpg"}}]}},{"contentType":"video","date":"April 22, 2026","headline":"Fallout after Fed nominee grilled on Capitol Hill","section":"News","slug":"/video/132266872","id":"132266872","image":{"alt":"VIDEO: Fallout after Fed nominee grilled on Capitol Hill","credit":"ABCNews.com","ratio":"1x1","url":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_1x1_608.jpg","width":384,"height":384},"images":{"alt":"VIDEO: Fallout after Fed nominee grilled on Capitol Hill","credit":"ABCNews.com","crops":[{"16x9":{"small":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_16x9_608.jpg","medium":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_16x9_992.jpg","large":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_16x9_1600.jpg"}},{"9x16":{"small":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_9x16_608.jpg","medium":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_9x16_992.jpg","large":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_16x9_1600.jpg"}},{"1x1":{"small":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_1x1_608.jpg","medium":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_1x1_992.jpg","large":"https://s.abcnews.com/images/GMA/260422_gma_schulze_fed3_713_hpMain_1x1_1600.jpg"}}]}}],"relatedContentSection":"news","schemaContent":{"name":"Automakers are still making sports cars for $50K","description":"\"Owning a sports car is a life experience too few people are having.\"","duration":"2:51","uploadDate":"07-05-2025","publication":"07-05-2025","images":"https://s.abcnews.com/images/GMA/default-img-undefined.png","url":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2025/05/250508_gma_worley_car_tariffs_0741_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","contentUrl":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2025/05/250508_gma_worley_car_tariffs_0741_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","link":"https://www.goodmorningamerica.com/news/story/afford-figure-sports-car-automakers-making-fun-affordable-123336305"}},"playlist":[{"id":"132473181","contentType":"story","section":"news"},{"id":"132497933","contentType":"story","section":"news"},{"id":"132281378","contentType":"story","section":"news"},{"id":"132283010","contentType":"story","section":"news"},{"id":"132273278","contentType":"story","section":"news"},{"id":"132231169","contentType":"story","section":"news"},{"id":"132206748","contentType":"story","section":"news"},{"id":"132200241","contentType":"story","section":"news"},{"id":"132054443","contentType":"story","section":"news"},{"id":"132054798","contentType":"story","section":"news"},{"id":"132033010","contentType":"story","section":"news"},{"id":"131912713","contentType":"story","section":"news"},{"id":"131830583","contentType":"story","section":"news"},{"id":"131834976","contentType":"story","section":"news"},{"id":"131554765","contentType":"story","section":"news"},{"id":"131554815","contentType":"story","section":"news"},{"id":"131543053","contentType":"story","section":"news"},{"id":"131432442","contentType":"story","section":"news"},{"id":"131121474","contentType":"story","section":"news"},{"id":"131247079","contentType":"story","section":"news"}],"kvps":{"pgtyp":"article","lang":"en","sp":"goodmorningamerica","programmatic":"true","bundleId":"com.abcnews"}},"analytics":{"accountID":"wdgnewwdgnewgmaweb","ns":"gma","pageName":"gma:news:video","pageType":"video","globalSpecVersion":"v1.08","siteDifferentiator":"gma:site","tagID":"g_page01","userABCookie":"0","section":"news","title":"Automakers are still making sports cars for $50K","pubTime":"06:00","pubDate":"07-05-2025","modTime":"06:08","modDate":"07-05-2025","taxonomyTags":"none","id":123336305,"editorialOtherSubjects":"","wordCount":"none","columns":"none","authors":"","authorsUnit":"none","authorsBureau":"none","subBrand":"Good Morning America","provider":"Good Morning America","videoName":"Automakers are still making sports cars for $50K","mediaAssetTitle":"WHO SAYS SPORTS CARS HAVE TO COST SIX FIGURES? SOME AUTOMAKERS ARE STILL OFFERING ONES FOR $50K OR LESS","videoId":123336305,"mediaOnPage":"video","legacySlug":"/news/story/afford-figure-sports-car-automakers-making-fun-affordable-123336305"},"taboola":{}},"request":{"headers":{},"httpVersion":"1.1","method":"GET","url":"/video/123336305","vary":{"host":"www.goodmorningamerica.com","cached":true,"path":"/video/123336305","forwarded-proto":"https","device":"desktop","userab":"0"}},"viewport":{"width":1260,"height":0},"user":{}};