© 2026 ABC News

The reveal came one day after Holland teased the update on Instagram for National Spider-Man Day with the caption, \"Something brand new is coming…\"

The next morning, the full look dropped with the message, \"Are you ready? – 7.31.2026.\"

In addition to Holland’s return, Mark Ruffalo will reprise his role as Bruce Banner, also known as the Hulk, The Hollywood Reporter reports.

\"PHOTO:
Sony
PHOTO: Tom Holland reveals the new Spider-Man suit in a first look at "Spider-Man: Brand New Day."
>

The film marks Ruffalo’s first major appearance in a Spider-Man movie and comes 14 years after he joined the Marvel Cinematic Universe in \"The Avengers.\"

Plot details for \"Brand New Day\" are still under wraps, but the title and costume suggest a fresh chapter for Peter Parker in the MCU.

Marvel is owned by Disney, the parent company of ABC News and \"Good Morning America.\"

","canonicalUrl":"https://abcnews.com/GMA/Culture/tom-holland-reveals-new-spider-man-suit-brand/story?id=124312848","legacySlug":"/culture/story/tom-holland-reveals-new-spider-man-suit-brand-124312848","noIndexNoFollow":false},"publishTime":"18:54","publishDate":"08-02-2025","updatedTime":"02:27","updatedDate":"08-03-2025","socialImage":{"alt":"Tom Holland reveals the new Spider-Man suit in a first look at \"Spider-Man: Brand New Day.\"","credit":"Sony","ratio":"16x9","url":"https://s.abcnews.com/images/GMA/tom-holland-1-ht-gmh-250802_1754159314222_hpMain_16x9_1600.jpg","width":992,"height":558},"datePublished":"8/2/2025 18:54:15 GMT","video":{"live":false,"id":124312848,"headline":"Tom Holland reveals 1st look at 'Brand New Day'","mediaAssetTitle":"GMA Spider Man first look","description":"The video hit social media on August 2.","duration":"0:59","posterImg":{"url":"https://s.abcnews.com/images/GMA/default-img-undefined.png","width":608,"height":342},"video":{"feed":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2022/06/220601_gma_digital_holland_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8"},"playlist":["135998990","135965613","135812210"]},"relatedItems":[{"contentType":"video","date":"August 27, 2026","headline":"Severe weather and flooding threat for Northeast","section":"News","slug":"/video/135998990","id":"135998990","image":{"alt":"VIDEO: Severe weather and flooding threat for Northeast","credit":"ABCNews.com","ratio":"1x1","url":"https://s.abcnews.com/images/GMA/260827_gma_zee_storm1_hpMain_1x1_608.jpg","width":384,"height":384},"images":{"alt":"VIDEO: Severe weather and flooding threat for Northeast","credit":"ABCNews.com","crops":[{"16x9":{"small":"https://s.abcnews.com/images/GMA/260827_gma_zee_storm1_hpMain_16x9_608.jpg","medium":"https://s.abcnews.com/images/GMA/260827_gma_zee_storm1_hpMain_16x9_992.jpg","large":"https://s.abcnews.com/images/GMA/260827_gma_zee_storm1_hpMain_16x9_1600.jpg"}},{"9x16":{"small":"https://s.abcnews.com/images/GMA/260827_gma_zee_storm1_hpMain_9x16_608.jpg","medium":"https://s.abcnews.com/images/GMA/260827_gma_zee_storm1_hpMain_9x16_992.jpg","large":"https://s.abcnews.com/images/GMA/260827_gma_zee_storm1_hpMain_16x9_1600.jpg"}},{"1x1":{"small":"https://s.abcnews.com/images/GMA/260827_gma_zee_storm1_hpMain_1x1_608.jpg","medium":"https://s.abcnews.com/images/GMA/260827_gma_zee_storm1_hpMain_1x1_992.jpg","large":"https://s.abcnews.com/images/GMA/260827_gma_zee_storm1_hpMain_1x1_1600.jpg"}}]}},{"contentType":"video","date":"August 26, 2026","headline":"Growing measles concern","section":"News","slug":"/video/135965613","id":"135965613","image":{"alt":"VIDEO: Growing measles concern","credit":"ABCNews.com","ratio":"1x1","url":"https://s.abcnews.com/images/GMA/260826_gma_schulze_measles2_716_hpMain_1x1_608.jpg","width":384,"height":384},"images":{"alt":"VIDEO: Growing measles concern","credit":"ABCNews.com","crops":[{"16x9":{"small":"https://s.abcnews.com/images/GMA/260826_gma_schulze_measles2_716_hpMain_16x9_608.jpg","medium":"https://s.abcnews.com/images/GMA/260826_gma_schulze_measles2_716_hpMain_16x9_992.jpg","large":"https://s.abcnews.com/images/GMA/260826_gma_schulze_measles2_716_hpMain_16x9_1600.jpg"}},{"9x16":{"small":"https://s.abcnews.com/images/GMA/260826_gma_schulze_measles2_716_hpMain_9x16_608.jpg","medium":"https://s.abcnews.com/images/GMA/260826_gma_schulze_measles2_716_hpMain_9x16_992.jpg","large":"https://s.abcnews.com/images/GMA/260826_gma_schulze_measles2_716_hpMain_16x9_1600.jpg"}},{"1x1":{"small":"https://s.abcnews.com/images/GMA/260826_gma_schulze_measles2_716_hpMain_1x1_608.jpg","medium":"https://s.abcnews.com/images/GMA/260826_gma_schulze_measles2_716_hpMain_1x1_992.jpg","large":"https://s.abcnews.com/images/GMA/260826_gma_schulze_measles2_716_hpMain_1x1_1600.jpg"}}]}},{"contentType":"video","date":"August 20, 2026","headline":"Fantasy football players serving their time for coming in last place","section":"News","slug":"/video/135812210","id":"135812210","image":{"alt":"With millions of fantasy football leagues around the world, the quest to generate the most unique and hilarious last place punishment has become an annual internet tradition.","credit":"ABCNews.com","ratio":"1x1","url":"https://s.abcnews.com/images/GMA/football_fantasy_gmafl_260820_hpMain_1x1_608.jpg","width":384,"height":384},"images":{"alt":"With millions of fantasy football leagues around the world, the quest to generate the most unique and hilarious last place punishment has become an annual internet tradition.","credit":"ABCNews.com","crops":[{"16x9":{"small":"https://s.abcnews.com/images/GMA/football_fantasy_gmafl_260820_hpMain_16x9_608.jpg","medium":"https://s.abcnews.com/images/GMA/football_fantasy_gmafl_260820_hpMain_16x9_992.jpg","large":"https://s.abcnews.com/images/GMA/football_fantasy_gmafl_260820_hpMain_16x9_1600.jpg"}},{"9x16":{"small":"https://s.abcnews.com/images/GMA/football_fantasy_gmafl_260820_hpMain_9x16_608.jpg","medium":"https://s.abcnews.com/images/GMA/football_fantasy_gmafl_260820_hpMain_9x16_992.jpg","large":"https://s.abcnews.com/images/GMA/football_fantasy_gmafl_260820_hpMain_16x9_1600.jpg"}},{"1x1":{"small":"https://s.abcnews.com/images/GMA/football_fantasy_gmafl_260820_hpMain_1x1_608.jpg","medium":"https://s.abcnews.com/images/GMA/football_fantasy_gmafl_260820_hpMain_1x1_992.jpg","large":"https://s.abcnews.com/images/GMA/football_fantasy_gmafl_260820_hpMain_1x1_1600.jpg"}}]}}],"relatedContentSection":"news","schemaContent":{"name":"Tom Holland reveals 1st look at 'Brand New Day'","description":"The video hit social media on August 2.","duration":"0:59","uploadDate":"08-02-2025","publication":"08-02-2025","images":"https://s.abcnews.com/images/GMA/default-img-undefined.png","url":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2022/06/220601_gma_digital_holland_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","contentUrl":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2022/06/220601_gma_digital_holland_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","link":"https://www.goodmorningamerica.com/culture/story/tom-holland-reveals-new-spider-man-suit-brand-124312848"}},"playlist":[{"id":"135156413","contentType":"story","section":"news"},{"id":"135940652","contentType":"story","section":"news"},{"id":"135916584","contentType":"story","section":"news"},{"id":"135835493","contentType":"story","section":"news"},{"id":"135803895","contentType":"story","section":"news"},{"id":"135768595","contentType":"story","section":"news"},{"id":"135739178","contentType":"story","section":"news"},{"id":"135734125","contentType":"story","section":"news"},{"id":"135706030","contentType":"story","section":"news"},{"id":"135592333","contentType":"story","section":"news"},{"id":"135619397","contentType":"story","section":"news"},{"id":"135617187","contentType":"story","section":"news"},{"id":"135574939","contentType":"story","section":"news"},{"id":"135591318","contentType":"story","section":"news"},{"id":"135555293","contentType":"story","section":"news"},{"id":"135548166","contentType":"story","section":"news"},{"id":"135545791","contentType":"story","section":"news"},{"id":"135521103","contentType":"story","section":"news"},{"id":"135515317","contentType":"story","section":"news"},{"id":"135453822","contentType":"story","section":"news"}],"kvps":{"pgtyp":"article","lang":"en","sp":"goodmorningamerica","programmatic":"true","bundleId":"com.abcnews"}},"analytics":{"accountID":"wdgnewwdgnewgmaweb","ns":"gma","pageName":"gma:culture:video","pageType":"video","globalSpecVersion":"v1.08","siteDifferentiator":"gma:site","tagID":"g_page01","userABCookie":"0","section":"culture","title":"Tom Holland reveals 1st look at 'Brand New Day'","pubTime":"14:54","pubDate":"08-02-2025","modTime":"22:27","modDate":"08-02-2025","taxonomyTags":"none","id":124312848,"editorialOtherSubjects":"","wordCount":"none","columns":"none","authors":"","authorsUnit":"none","authorsBureau":"none","subBrand":"Good Morning America","provider":"Good Morning America","videoName":"Tom Holland reveals 1st look at 'Brand New Day'","mediaAssetTitle":"GMA Spider Man first look","videoId":124312848,"mediaOnPage":"video","legacySlug":"/culture/story/tom-holland-reveals-new-spider-man-suit-brand-124312848"},"taboola":{}},"request":{"headers":{},"httpVersion":"1.1","method":"GET","url":"/video/124312848","vary":{"host":"www.goodmorningamerica.com","cached":true,"path":"/video/124312848","forwarded-proto":"https","device":"desktop","userab":"0"}},"viewport":{"width":1260,"height":0},"user":{}};