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\"Bring back the old logo,\" one Instagram user wrote in the comments of a recent Cracker Barrel post.

Another person wrote, \"I have NO IDEA why companies feel the need to change their logo when the one they have had for decades works so well… at least leave the barrel in the logo!!\"

The company said in a press release this week that the new logo \"is now rooted even more closely to the iconic barrel shape and word mark that started it all.\" It added that the overall redesign -- which includes its restaurant and store location remodels -- is \"anchored in Cracker Barrel's signature gold and brown tones.\"

In addition to the redesign, Cracker Barrel has enlisted country music singer and songwriter Jordan Davis, whose new album \"Learn the Hard Way\" dropped last week, to promote its new \"All the More\" campaign.

\"PHOTO:
ABC News
PHOTO: Julie Felss Masino, the CEO of Cracker Barrel, joined "GMA" to announce the restaurant and country store's newest campaign.
>

Masino spoke about the campaign on \"GMA\" Tuesday, saying Davis \"is in our ad and is the voice of it as well.\"

\"It just highlights those things that make Cracker Barrel, Cracker Barrel,\" she said.

The CEO hinted that \"innovation is proven to be really great,\" adding that customer feedback has been positive towards the new menu items, and that the restaurant is \"reinvigorating the dinner menu.\"

\"PHOTO:
Cracker Barrel
PHOTO: A breakfast dish with pancakes and fried apples served at Cracker Barrel.
>

The restaurant is also bringing back a beloved breakfast dish -- Uncle Herschel's Favorite -- which comes with two fresh eggs, grits, customers' choice of fried apples or hashbrown casserole, customers' choice of meat, and \"all the fixin's,\" aka biscuits and gravy, plus butter and jam.

As many U.S. business operators are adjusting ordering and operational strategies due to tariff-induced costs, Masino said Cracker Barrel will \"think about the business in two ways.\"

\"The restaurant side, all of those goods for the most part are sourced here domestically -- the food and everything being prepared in the restaurants,\" she said of the first segment. \"And the retail side, we get a lot of those goods from all over the world, so we have been looking at the tariffs -- we're doing everything we can to mitigate the impact.\"

Masino highlighted that Cracker Barrel is still able to serve up serious value for customers.

\"The average check at Cracker Barrel is about $15, whereas the industry is at $27,\" she said. \"It's an amazing value, great scratch-cooked food, abundant portions -- our job is to maintain that great value, delicious food and the country hospitality we're known for.\"

This story was originally published on Aug. 19, 2025.

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