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- November 21, 2025
'Ralph Lauren Christmas' decor goes viral
Learn how to recreate the "Ralph Lauren Christmas" aesthetic on a budget.
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The Ralph Lauren Christmas aesthetic hits a cultural sweet spot. As Reimold shared, consumers are craving nostalgia and luxury without a high cost.
From $5 plaid wrapping paper to heirloom-looking brass ornaments, Reimold says the magic is in mixing smart, affordable finds with thoughtful styling.
\"It's elevated without being exclusive,\" she said. \"That's why it's resonating.\"
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According to Reimold, the key to this aesthetic is restraint paired with richness -- intentional patterns, timeless materials and storytelling pieces.
Choose a single pattern -- like classic red tartan or Black Watch -- and repeat it across the decor.
\"The key is choosing just one pattern so everything feels intentional and tailored,\" Reimold said.
Reimold even wraps every gift in the same plaid paper, which she recently found at HomeGoods for only $5 a roll, instantly elevating the look under the tree.
Think brass horse figurines, leather accents, old riding trophies, tack, horseshoes or framed prints. Many can be wired directly onto the tree.
For example, Reimold turned brass horse candlesticks from HomeGoods into statement ornaments that look like heirlooms -- without the heirloom price tag.
Pair thrifted finds (old trophies, worn books, wooden crates) with polished decor for a collected-over-time feel.
Stick to deep greens, blues, burgundy, gold and natural woods.
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