8:55
- shop
- March 12, 2026
Rebecca Minkoff on effortless style
The designer has a new spring collection with QVC.
That early exposure helped shape a philosophy Minkoff still lives by today: embracing risk.
The designer recalls moving to New York City with no industry contacts. She said it was a leap of faith that ultimately helped launch the brand that now bears her name. Over time, she realized a pattern: the moments when she leaned into risk often led to the greatest breakthroughs.
“In building Rebecca Minkoff, we learned that the more risks we took, the more success we had,” she said. “When we played it safe and did what everyone said we should do, that’s when we didn’t find success.”
Most recently, she designed an exclusive fashion collection with QVC. The collaboration represented another leap into new territory.
The spring collection leans into one of fashion’s biggest movements right now: effortless dressing. According to Minkoff, the goal is to create pieces that feel polished without requiring hours of styling.
“You want the woman to shine,” she explained.
Minkoff did mention subtle design elements of the collection that she thinks are unique like dropped shoulders, slight flares in denim and delicate stud detailing, which help create that easy yet intentional aesthetic.
“They’re small things that aren’t always obvious, but they make the outfit feel stylish without looking like you tried too hard,” she said.
Minkoff also believes modern fashion is less about rigid trends and more about personal expression.
“It used to be that if you weren’t part of the trend, you were out,” she said. “Now there are so many styles happening at once. If it looks good on you, go with it.”
One standout piece from the collection holds a special place for the designer herself: a bold animal print denim set.
“When we decided on the zebra print in that silhouette, I was like, ‘I’ll be living in this,’” she said with a laugh.
By clicking on these shopping links, visitors will leave ABCNews.com and GoodMorningAmerica.com, and these e-commerce sites are operated under different terms and privacy policies. ABC will receive a commission for purchases made through these links. SOME PRICES ARE DYNAMIC AND MAY CHANGE FROM THE DATE OF PUBLICATION. Have questions about ordering or a purchase? Click here.
","canonicalUrl":"https://abcnews.com/GMA/Shop/rebecca-minkoff-taking-risks-effortless-style-lessons-built/story?id=130969194","legacySlug":"/shop/story/rebecca-minkoff-taking-risks-effortless-style-lessons-built-130969194","noIndexNoFollow":false},"publishTime":"19:12","publishDate":"03-12-2026","updatedTime":"19:12","updatedDate":"03-12-2026","socialImage":{"alt":"Rebecca Minkoff attends the 2025 CFDA Awards at The American Museum of Natural History on November 03, 2025 in New York City.","credit":"Dimitrios Kambouris/Getty Images","ratio":"16x9","url":"https://s.abcnews.com/images/GMA/minkoff-gty-jef-260311_1773244144401_hpMain_16x9_1600.jpg","width":992,"height":558},"datePublished":"3/12/2026 19:12:50 GMT","video":{"live":false,"id":130969194,"headline":"Rebecca Minkoff on effortless style","mediaAssetTitle":"GMA Rebecca Minkoff","description":"The designer has a new spring collection with QVC.","duration":"8:55","posterImg":{"url":"https://s.abcnews.com/images/GMA/default-img-undefined.png","width":608,"height":342},"video":{"feed":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2026/03/260310_gma_digital_3_minkoff_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8"},"playlist":["132956835","132488083","132306053"]},"relatedItems":[{"contentType":"video","date":"May 14, 2026","headline":"Trump meets Xi Jinping in high-stakes Beijing summit","section":"News","slug":"/video/132956835","id":"132956835","image":{"alt":"VIDEO: Trump meets Xi Jinping in high-stakes Beijing summit","credit":"ABCNews.com","ratio":"1x1","url":"https://s.abcnews.com/images/GMA/260514_gma_bruce_china1_hpMain_1x1_608.jpg","width":384,"height":384},"images":{"alt":"VIDEO: Trump meets Xi Jinping in high-stakes Beijing summit","credit":"ABCNews.com","crops":[{"16x9":{"small":"https://s.abcnews.com/images/GMA/260514_gma_bruce_china1_hpMain_16x9_608.jpg","medium":"https://s.abcnews.com/images/GMA/260514_gma_bruce_china1_hpMain_16x9_992.jpg","large":"https://s.abcnews.com/images/GMA/260514_gma_bruce_china1_hpMain_16x9_1600.jpg"}},{"9x16":{"small":"https://s.abcnews.com/images/GMA/260514_gma_bruce_china1_hpMain_9x16_608.jpg","medium":"https://s.abcnews.com/images/GMA/260514_gma_bruce_china1_hpMain_9x16_992.jpg","large":"https://s.abcnews.com/images/GMA/260514_gma_bruce_china1_hpMain_16x9_1600.jpg"}},{"1x1":{"small":"https://s.abcnews.com/images/GMA/260514_gma_bruce_china1_hpMain_1x1_608.jpg","medium":"https://s.abcnews.com/images/GMA/260514_gma_bruce_china1_hpMain_1x1_992.jpg","large":"https://s.abcnews.com/images/GMA/260514_gma_bruce_china1_hpMain_1x1_1600.jpg"}}]}},{"contentType":"video","date":"April 29, 2026","headline":"Grand jury indicts former FBI director over Instagram post","section":"News","slug":"/video/132488083","id":"132488083","image":{"alt":"VIDEO: Grand jury indicts former FBI director over Instagram post","credit":"ABCNews.com","ratio":"1x1","url":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_1x1_608.jpg","width":384,"height":384},"images":{"alt":"VIDEO: Grand jury indicts former FBI director over Instagram post","credit":"ABCNews.com","crops":[{"16x9":{"small":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_16x9_608.jpg","medium":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_16x9_992.jpg","large":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_16x9_1600.jpg"}},{"9x16":{"small":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_9x16_608.jpg","medium":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_9x16_992.jpg","large":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_16x9_1600.jpg"}},{"1x1":{"small":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_1x1_608.jpg","medium":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_1x1_992.jpg","large":"https://s.abcnews.com/images/GMA/260429_gma_thomas_comey2_706_hpMain_1x1_1600.jpg"}}]}},{"contentType":"video","date":"April 23, 2026","headline":"Trump orders Navy to 'shoot and kill' any boat laying mines in Strait of Hormuz","section":"News","slug":"/video/132306053","id":"132306053","image":{"alt":"VIDEO: Trump orders Navy to 'shoot and kill' any boat laying mines in Strait of Hormuz","credit":"ABCNews.com","ratio":"1x1","url":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_1x1_608.jpg","width":384,"height":384},"images":{"alt":"VIDEO: Trump orders Navy to 'shoot and kill' any boat laying mines in Strait of Hormuz","credit":"ABCNews.com","crops":[{"16x9":{"small":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_16x9_608.jpg","medium":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_16x9_992.jpg","large":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_16x9_1600.jpg"}},{"9x16":{"small":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_9x16_608.jpg","medium":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_9x16_992.jpg","large":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_16x9_1600.jpg"}},{"1x1":{"small":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_1x1_608.jpg","medium":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_1x1_992.jpg","large":"https://s.abcnews.com/images/GMA/260423_gma_scott_ceasefire3_hpMain_1x1_1600.jpg"}}]}}],"relatedContentSection":"news","schemaContent":{"name":"Rebecca Minkoff on effortless style","description":"The designer has a new spring collection with QVC.","duration":"8:55","uploadDate":"03-12-2026","publication":"03-12-2026","images":"https://s.abcnews.com/images/GMA/default-img-undefined.png","url":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2026/03/260310_gma_digital_3_minkoff_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","contentUrl":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2026/03/260310_gma_digital_3_minkoff_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","link":"https://www.goodmorningamerica.com/shop/story/rebecca-minkoff-taking-risks-effortless-style-lessons-built-130969194"}},"playlist":[{"id":"133075455","contentType":"story","section":"news"},{"id":"133063114","contentType":"story","section":"news"},{"id":"133063086","contentType":"story","section":"news"},{"id":"133015093","contentType":"story","section":"news"},{"id":"132998564","contentType":"story","section":"news"},{"id":"132998072","contentType":"story","section":"news"},{"id":"132977374","contentType":"story","section":"news"},{"id":"132977531","contentType":"story","section":"news"},{"id":"132962364","contentType":"story","section":"news"},{"id":"132958371","contentType":"story","section":"news"},{"id":"132932494","contentType":"story","section":"news"},{"id":"132927870","contentType":"story","section":"news"},{"id":"132911868","contentType":"story","section":"news"},{"id":"132911765","contentType":"story","section":"news"},{"id":"132880952","contentType":"story","section":"news"},{"id":"132873763","contentType":"story","section":"news"},{"id":"132844494","contentType":"story","section":"news"},{"id":"132840754","contentType":"story","section":"news"},{"id":"132748964","contentType":"story","section":"news"},{"id":"132636882","contentType":"story","section":"news"}],"kvps":{"pgtyp":"article","lang":"en","sp":"goodmorningamerica","programmatic":"true","bundleId":"com.abcnews"}},"analytics":{"accountID":"wdgnewwdgnewgmaweb","ns":"gma","pageName":"gma:shop:video","pageType":"video","globalSpecVersion":"v1.08","siteDifferentiator":"gma:site","tagID":"g_page01","userABCookie":"0","section":"shop","title":"Rebecca Minkoff on effortless style","pubTime":"15:12","pubDate":"03-12-2026","modTime":"15:12","modDate":"03-12-2026","taxonomyTags":"none","id":130969194,"editorialOtherSubjects":"","wordCount":"none","columns":"none","authors":"","authorsUnit":"none","authorsBureau":"none","subBrand":"Good Morning America","provider":"Good Morning America","videoName":"Rebecca Minkoff on effortless style","mediaAssetTitle":"GMA Rebecca Minkoff","videoId":130969194,"mediaOnPage":"video","legacySlug":"/shop/story/rebecca-minkoff-taking-risks-effortless-style-lessons-built-130969194"},"taboola":{}},"request":{"headers":{},"httpVersion":"1.1","method":"GET","url":"/video/130969194","vary":{"host":"www.goodmorningamerica.com","cached":true,"path":"/video/130969194","forwarded-proto":"https","device":"desktop","userab":"0"}},"viewport":{"width":1260,"height":0},"user":{}};