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“If you love full coverage, the ‘no-makeup makeup’ trend should not feel intimidating,” David Birdwell, director of Global Education & Artistry at bareMinerals, told \"Good Morning America.\"

\"It should feel freeing. It is not about wearing less. It is about being more intentional with what you put on your skin and how it works with you,\" he added.

Tips for a soft makeup look at home

Birdwell said one of the easiest ways to embrace the trend is by swapping heavier foundations for breathable, skin-like formulas that can still be built up where needed. Another major technique is strategic layering, which means applying lightweight products in targeted areas instead of layering full coverage across the entire face.

For subtle enhancement, Birdwell recommended brushing brows upward with clear gel, softly blending lip liner close to the natural lip tone and using mascara mainly on the top lashes for clean definition without looking overly dramatic.

Ultimately, the trend reflects a broader shift happening across beauty right now -- consumers are leaning into softer, more effortless routines that feel polished while looking natural.

With summer around the corner and warmer weather bringing the idea of sweaty skin, it could be a great time to experiment with the minimal makeup trend.

We have rounded up a list of some of our beauty favorites to shop that will lean into the beauty of soft makeup.

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