AC

What do American Airlines and the new fall television show Charlie's Angels have in common? Apparently, a large number of consumers who love them both. So say the findings of a 2011 television program study by NewMediaMetrics, a strategic marketing and analytics company, which has developed an index that measures the level of emotional attachment consumers have to different brands — and how that mirrors their connections to media, ranging from magazines to mobile phones. A look at airlines and the new fall TV lineup reveals that 33.8% of those who felt a strong attachment to American Airlines had similarly strong feelings for ABC's updated take on the 1970s viewers' favorite with Farrah Fawcett. Among Delta's biggest fans, 35.2% felt equally strong about the CBS drama Unforgettable. And 35.5% of those who most loved JetBlue were also strongly drawn to the Fox series New Girl. The information can help companies figure out the best media in which to place their ads, either to boost...