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  • July 10, 2012

AC

Four years after Barack Obama won the support of 66 percent of voters aged 18 to 29, Republicans are working on a fresh approach to bring younger voters and candidates into the fold, using a coalition of traditional campaign organizations, super PACs, non-profit advocacy groups and policy-based think tanks. And even Republicans organizing these efforts admit, it's going to take some work. Two groups, the Young Guns Action Fund and Maverick PAC--the latter was co-founder by George P. Bush, nephew of former President George W. Bush and son of former Florida Gov. Jeb Bush--will focus on finding young Republican political talent and supporting them with money. The two organizations announced a strategic partnership Tuesday that organizers hope will increase engagement with voters that were lost to Obama in 2008. One short-term goal, of course, is to narrow the enthusiasm gap between young Republicans and Democrats, but ultimately, they're looking far beyond the next...

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