Cook, who became CEO of Apple in August 2011 when Steve Jobs stepped down, is a very private person. Very little is known about his personal life and he has only spoken to a handful of reporters since taking over the helm.
Cook isn't the only Apple executive on Twitter; Apple's senior vice president of Internet Software and Services Eddy Cue and its Senior Vice President Worldwide Marketing Phil Schiller are also on the social network. Those executives rarely tweet, but perhaps Cook will change the 140-character tide.
","canonicalUrl":"https://abcnews.com/Technology/apple-ceo-tim-cook-joins-twitter/story?id=20321916","legacySlug":"/news/story/apple-ceo-tim-cook-joins-twitter-20321916","noIndexNoFollow":false},"publishTime":"19:53","publishDate":"09-20-2013","updatedTime":"23:16","updatedDate":"09-20-2013","socialImage":{"alt":"Apple CEO Tim Cook visits an Apple Store in Palo Alto, Calif., Sept. 20, 2013.","credit":"Justin Sullivan/Getty Images","ratio":"16x9","url":"https://s.abcnews.com/images/Technology/gty_tim_cook_ll_130920_16x9_1600.jpg","width":992,"height":558},"datePublished":"9/20/2013 19:53:41 GMT","video":{"live":false,"id":20321916,"headline":"AC","mediaAssetTitle":"STERN_Tim_Cook_Twitter_130920","description":"Apple CEO fires off his first 140-character update.","duration":"NaN:NaN","posterImg":{"url":"https://s.abcnews.com/images/GMA/default-img-undefined.png","width":608,"height":342},"video":{},"playlist":["19278702","20211880","20206700"]},"relatedItems":[{"contentType":"story","date":"May 29, 2013","headline":"Apple CEO Hints at Wearable Gadgets","section":"news","slug":"/news/story/apple-ceo-tim-cook-hints-wearable-gadget-talks-19278702","id":19278702,"image":{"alt":"Apple CEO Hints at Wearable Gadgets","url":"https://s.abcnews.com/images/Technology/ht_AppleCEOGood_dolak_130528_mv.jpg","credit":"Joanna Stern","ratio":"1x1"}},{"contentType":"story","date":"September 10, 2013","headline":"Details for iPhones 5S and 5C Announced","section":"news","slug":"/news/story/apple-iphone-5s-5c-official-details-finally-confirmed-20211880","id":20211880,"image":{"alt":"Details for iPhones 5S and 5C Announced","url":"https://s.abcnews.com/images/Technology/HT_iphone_5C-colors_thg-130910_4x3t_240.jpg","credit":"Apple","ratio":"1x1"}},{"contentType":"story","date":"September 9, 2013","headline":"The Latest on Apple's New iPhones ","section":"news","slug":"/news/story/apple-iphone-5s-5c-ios-announcements-coming-live-20206700","id":20206700,"image":{"alt":"The Latest on Apple's New iPhones ","url":"https://s.abcnews.com/images/Technology/HT_apple_iphone_invite_lg_nt_130903_4x3t_240.jpg","credit":"Apple","ratio":"1x1"}}],"relatedContentSection":"news","schemaContent":{"name":"AC","description":"Apple CEO fires off his first 140-character update.","duration":"NaN:NaN","uploadDate":"09-20-2013","publication":"09-20-2013","images":"https://s.abcnews.com/images/GMA/default-img-undefined.png","link":"https://www.goodmorningamerica.com/news/story/apple-ceo-tim-cook-joins-twitter-20321916"}},"playlist":[{"id":"134041491","contentType":"story","section":"news"},{"id":"134033809","contentType":"story","section":"news"},{"id":"78356537","contentType":"story","section":"news"},{"id":"133929295","contentType":"story","section":"news"},{"id":"133958398","contentType":"story","section":"news"},{"id":"133882828","contentType":"story","section":"news"},{"id":"133810954","contentType":"story","section":"news"},{"id":"133779647","contentType":"story","section":"news"},{"id":"133810835","contentType":"story","section":"news"},{"id":"133749799","contentType":"story","section":"news"},{"id":"133777519","contentType":"story","section":"news"},{"id":"133748258","contentType":"story","section":"news"},{"id":"133730535","contentType":"story","section":"news"},{"id":"133712423","contentType":"story","section":"news"},{"id":"133694181","contentType":"story","section":"news"},{"id":"133688738","contentType":"story","section":"news"},{"id":"133616358","contentType":"story","section":"news"},{"id":"133616342","contentType":"story","section":"news"},{"id":"133522899","contentType":"story","section":"news"},{"id":"133584123","contentType":"story","section":"news"}],"kvps":{"pgtyp":"article","lang":"en","sp":"goodmorningamerica","programmatic":"true","bundleId":"com.abcnews"}},"analytics":{"accountID":"wdgnewwdgnewgmaweb","ns":"gma","pageName":"gma:news:video","pageType":"video","globalSpecVersion":"v1.08","siteDifferentiator":"gma:site","tagID":"g_page01","userABCookie":"0","section":"news","title":"AC","pubTime":"15:53","pubDate":"09-20-2013","modTime":"19:16","modDate":"09-20-2013","taxonomyTags":"none","id":20321916,"editorialOtherSubjects":"","wordCount":"none","columns":"none","authors":"","authorsUnit":"none","authorsBureau":"none","subBrand":"Good Morning America","provider":"Good Morning America","videoName":"AC","mediaAssetTitle":"STERN_Tim_Cook_Twitter_130920","videoId":20321916,"mediaOnPage":"video","legacySlug":"/news/story/apple-ceo-tim-cook-joins-twitter-20321916"},"taboola":{}},"request":{"headers":{},"httpVersion":"1.1","method":"GET","url":"/video/20321916","vary":{"host":"www.goodmorningamerica.com","cached":true,"path":"/video/20321916","forwarded-proto":"https","device":"desktop","userab":"0"}},"viewport":{"width":1260,"height":0},"user":{}};