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While Chabris said she couldn't reveal sales figures, she said the straw sales have \"surpassed our expectations,\" and it's a \"great way to kick-off our big Slurpee summer-sales season.\"

The company has seen hundreds of mentions on Twitter and blogs that garnered around 1.5 million impressions to date, Chabris said, adding that sentiment among guests is \"overwhelmingly\" positive.

There are more than 7,800 stores that 7-Eleven, Inc. operates and franchises in the U.S., Chabris said, and more than 53,000 in the world.

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