1:22
Photography fanatics will also be interested in the Fire phone's high-end camera specs, which include optical image stabilization and tiny motors that can adjust for natural hand tremors as a way to decrease the blurriness of photos.
The Fire phone also boasts front- and rear-facing cameras that can record 1080p high-definition videos.
The phone's shutter also excels at low-light photography, Bezos said, noting that it stays open four times longer to capture more light.
When creating the devices, Bezos said he was focused on creating a product that was sleek, durable and boasted powerful hardware.
He described how the team at Amazon \"obsessed over outdoor viewing\" and created a device that can easily be read, even in outdoor light.
The Fire phone is built with Gorilla Glass 3, aluminum buttons and has a rubberized grip area to bolster its durability.
Previous Amazon device customers may recognize some of the other features it will come equipped with, such as a Mayday button for tech support, X-Ray, which allows users to get more from their media and ASAP, which predicts what movies and television shows a person will want to watch before they even hit play.
Fire will ship on July 25 and is available exclusively on AT&T. The 32GB phone will be available for $199 with a two-year contract. It's also available with twice the memory for $299.
Customers who purchase the Fire phone can also take advantage of a limited time introductory offer, snagging them one free year of Prime, Amazon's subscription service that gives members free two-day shipping on music, movies, TV shows, among other perks.
The announcement is just the latest in an ambitious plan from Amazon, which has expanded its business into tablets, e-readers and most recently, a television streaming device box.
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