Major retailers Dick’s Sporting Goods and Modell’s both confirmed to ABC News they pulled their Ray Rice jerseys from the shelves, and the athlete's jerseys vanished from Nike’s website and NFL’s online shop.

Rutgers University, Rice's alma mater, removed him from the \"Knights in the NFL\" video shown before games.

“He is out of that,” Rutgers’ chief spokesman, Pete McDonough, told ABC News, adding that the school is culling through its other promotional material to make Rice won't appear in any of them.

The Ravens announced Rice's suspension today after video surfaced of him punching now wife Janay Palmer in the face, knocking her out in the elevator of the since-shuttered Revel Casino Hotel in Atlantic City.

Rice and his lawyers have not commented today.

The NFL originally gave Rice a two-game suspension for the incident. Before the team's decision today to cut Rice and the NFL's subsequent announcement that his suspension is now indefinite, football players sounded off on Twitter to protest:

T.J. Lang of the Green Bay Packers:

2 games. Disturbing.

— TJ Lang (@TJLang70) September 8, 2014

London Fletcher, Former NFL Linebacker:

@nfl owners need to hold Roger Goodell accountable and find out what when he 1st saw this video.

— London Fletcher (@LFletcher59) September 8, 2014

Charlie Batch, Former NFL Quarterback:

Ok commissioner, now that the evidence w/RayRice has surfaced.Here is your chance 2 right a wrong&prove your serious about Domestic Violence

— Charlie Batch (@CharlieBatch16) September 8, 2014

Terrance Knighton of the Denver Broncos:

That man should be thrown out the the nfl and thrown into jail. Shame on those deciding his punishment. Smh

— Terrance Knighton (@MrKnighton2u) September 8, 2014

LeCharles Bentley, former NFL Lineman

Ray Rice, at a loss for words. If anybody believes that's the FIRST time he's hit a woman, I got an ocean in AZ I'd like to sell you #Coward

— LeCharles Bentley (@LeCharlesBent65) September 8, 2014
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