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With an estimated 40 million Americans using online dating services, the “Bye Felipe” account has struck a chord.

Dating expert and author Laurel House said the anonymity of the Web opens the door for nasty messages.

“If you don’t see the guy, then he definitely feels he can be whoever he wants to be,” House told ABC News.

House advises women to report inappropriate messages to the dating website and, most importantly, not to respond to the messages.

“You are fueling their fire and honestly it will get worse,” she said.

With her Instagram account gaining buzz, Tweten says she hopes to turn it into a positive mission for all women on a much larger scale.

“See how we can make some social change,” Tweten said.

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