6:44
2. Apple \"1984\" (1984)
![\"PHOTO:](\"http://a.abcnews.com/images/Business/ht_apple_1984_js_150127_4x3t_384.jpg\")
Nudd said, \"The most famous commercial ever made -- the ad to change all ads, particularly Super Bowl commercials. This dark, poetic, audacious spot turned the Super Bowl into the advertising showcase it is today.\"
Why it worked: Spellbinding visuals and a great, rebellious narrative.
3. McDonald's \"The Showdown\" (1993)
Michael Jordan and Larry Bird compete for a Big Mac and fries by holding an increasingly absurd shooting contest in this classic commercial.
Why it worked: Two lovable guys, a great rivalry, and a flat-out fun concept.
4. Budweiser \"Frogs\" (1995)
Bud. Weis. Er. This silly, yet infectious, campaign launched during the Super Bowl would continue for years after, Nudd said.
Why it worked: The Super Bowl never met any talking animals it didn't love.
5. Monster.com \"When I Grow Up\" (1999)
![\"PHOTO:](\"http://a.abcnews.com/images/Business/ht_monster_super_bowl_commercial_js_150127_4x3t_384.jpg\")
In this ad, kids talk solemnly about wanting to be exploited and marginalized in the workforce as adults in this memorable Monster spot.
Why it worked: A great idea, great writing and some great performances by the stone-faced kids.
6. E*Trade \"Monkey\" (2000)
A monkey dances on a bucket in a garage for 30 seconds. \"Well, we just wasted $2 million,\" says the on-screen text. \"What are you doing with your money?\"
Why it worked: It was sophisticated and meta -- and, more importantly, had people talking the next day.
7. Budweiser \"Respect\" (2002)
The Budweiser Clydesdales genuflect in the direction of Ground Zero in the first Super Bowl after 9/11.
Why it worked: America wanted a brave marketer to step up and honor 9/11 in a suitably respectful way and Bud did that.
8. Reebok \"Terry Tate\" (2003)
Terry Tate, a linebacker, doled out pain to office workers who are not obeying office policies in this comically violent, slapstick campaign.
Why it worked: Comic violence can be hilarious, and this ad got the timing just right.
9. Google \"Parisian Love\" (2010)
This beautiful, poignant ad told a love story entirely through visuals of someone searching Google for things related to a significant other, Nudd said.
Why it worked: It was surprising and heartfelt, and the pacing was just perfect.
10. Volkswagen \"The Force\" (2011)
![\"PHOTO:](\"http://a.abcnews.com/images/Business/ht_volkswagen_darth_vader_js_150127_4x3t_384.jpg\")
The most-watched Super Bowl ad ever made (the online version has 61 million views), it told the story of a pint-size Darth Vader trying to exert his Force on household objects. But only his dad's VW in the driveway roars to life in response (thanks to the remote start feature).
Why it worked: It was cute and fun, yet grand, and had the valuable built-in Star Wars equity. One of the most perfectly-constructed Super Bowl ads ever.
","canonicalUrl":"https://abcnews.com/Business/super-bowl-10-best-time-commercials/story?id=28524086","legacySlug":"/news/story/super-bowl-10-best-time-commercials-28524086","noIndexNoFollow":false},"publishTime":"11:20","publishDate":"01-31-2015","updatedTime":"11:30","updatedDate":"01-31-2015","socialImage":{"alt":"Volkswagen's \"The Force\" Super Bowl commercial aired in 2011.\n","credit":"Volkswagen","ratio":"16x9","url":"https://s.abcnews.com/images/Business/ht_volkswagen_darth_vader_js_150127_16x9_1600.jpg","width":992,"height":558},"datePublished":"1/31/2015 11:20:00 GMT","video":{"live":false,"id":28524086,"headline":"AC","mediaAssetTitle":"KIM_all-time ads_150128","description":"Here's a look at the best Super Bowl ads from past years.","duration":"6:44","posterImg":{"url":"https://s.abcnews.com/images/GMA/default-img-undefined.png","width":608,"height":342},"video":{"feed":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/i/abcnews/2015/01/150127_dvo_bignumber_,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8"},"playlist":["28516730","28519395","28513015"]},"relatedItems":[{"contentType":"story","date":"January 27, 2015","headline":"Ultimate Super Bowl Party? Thief Steals $4,000 in Party Food","section":"news","slug":"/news/story/florida-burglar-steals-4000-worth-wings-ribs-fries-28516730","id":28516730,"image":{"alt":"Ultimate Super Bowl Party? Thief Steals $4,000 in Party Food","url":"https://s.abcnews.com/images/Business/HT_meat_thief_suspect_jt_150127_4x3t_240.jpg","credit":"Jacksonville Sheriffs Office","ratio":"1x1"}},{"contentType":"story","date":"January 27, 2015","headline":"Highlights From Super Bowl Media Day","section":"news","slug":"/news/story/super-bowl-xlix-media-day-missed-28519395","id":28519395,"image":{"alt":"Highlights From Super Bowl Media Day","url":"https://s.abcnews.com/images/Sports/GTY_bill_belichick_jef_150127_4x3t_240.jpg","credit":"Elsa/Getty Images","ratio":"1x1"}},{"contentType":"story","date":"January 27, 2015","headline":"Watch Kim Kardashian Mock Herself in Super Bowl Commercial","section":"news","slug":"/news/story/kim-kardashian-mocks-super-bowl-commercial-28513015","id":28513015,"image":{"alt":"Watch Kim Kardashian Mock Herself in Super Bowl Commercial","url":"https://s.abcnews.com/images/Entertainment/gty_kim_kardashian_js_150120_4x3t_240.jpg","credit":"Karwai Tang/WireImage/Getty Images","ratio":"1x1"}}],"relatedContentSection":"news","schemaContent":{"name":"AC","description":"Here's a look at the best Super Bowl ads from past years.","duration":"6:44","uploadDate":"01-31-2015","publication":"01-31-2015","images":"https://s.abcnews.com/images/GMA/default-img-undefined.png","url":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/i/abcnews/2015/01/150127_dvo_bignumber_,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","contentUrl":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/i/abcnews/2015/01/150127_dvo_bignumber_,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","link":"https://www.goodmorningamerica.com/news/story/super-bowl-10-best-time-commercials-28524086"}},"playlist":[{"id":"132567885","contentType":"story","section":"news"},{"id":"132510121","contentType":"story","section":"news"},{"id":"132473181","contentType":"story","section":"news"},{"id":"132497933","contentType":"story","section":"news"},{"id":"132281378","contentType":"story","section":"news"},{"id":"132283010","contentType":"story","section":"news"},{"id":"132273278","contentType":"story","section":"news"},{"id":"132231169","contentType":"story","section":"news"},{"id":"132206748","contentType":"story","section":"news"},{"id":"132200241","contentType":"story","section":"news"},{"id":"132054443","contentType":"story","section":"news"},{"id":"132054798","contentType":"story","section":"news"},{"id":"132033010","contentType":"story","section":"news"},{"id":"131912713","contentType":"story","section":"news"},{"id":"131830583","contentType":"story","section":"news"},{"id":"131834976","contentType":"story","section":"news"},{"id":"131554765","contentType":"story","section":"news"},{"id":"131554815","contentType":"story","section":"news"},{"id":"131543053","contentType":"story","section":"news"},{"id":"131432442","contentType":"story","section":"news"}],"kvps":{"pgtyp":"article","lang":"en","sp":"goodmorningamerica","programmatic":"true","bundleId":"com.abcnews"}},"analytics":{"accountID":"wdgnewwdgnewgmaweb","ns":"gma","pageName":"gma:news:video","pageType":"video","globalSpecVersion":"v1.08","siteDifferentiator":"gma:site","tagID":"g_page01","userABCookie":"0","section":"news","title":"AC","pubTime":"06:20","pubDate":"01-31-2015","modTime":"06:30","modDate":"01-31-2015","taxonomyTags":"none","id":28524086,"editorialOtherSubjects":"","wordCount":"none","columns":"none","authors":"","authorsUnit":"none","authorsBureau":"none","subBrand":"Good Morning America","provider":"Good Morning America","videoName":"AC","mediaAssetTitle":"KIM_all-time ads_150128","videoId":28524086,"mediaOnPage":"video","legacySlug":"/news/story/super-bowl-10-best-time-commercials-28524086"},"taboola":{}},"request":{"headers":{},"httpVersion":"1.1","method":"GET","url":"/video/28524086","vary":{"host":"www.goodmorningamerica.com","cached":true,"path":"/video/28524086","forwarded-proto":"https","device":"desktop","userab":"0"}},"viewport":{"width":1260,"height":0},"user":{}};