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The text on the screen reads: \"The number one cause of childhood deaths is preventable accidents.\"

Of course, Twitter erupted in outrage and mockery:

Think they are depressed now, just want until the @Seahawks see that @Nationwide commercial…. #SB49

— Ryan Parker (@TheRyanParker) February 2, 2015

\"Hey- how's the game going?\" \"Not well! Nationwide killed a kid!\" #SB49

— Eric Stangel (@EricStangel) February 2, 2015

Nationwide owes Six Feet Under a share of the writing credits

— katiebakes (@katiebakes) February 2, 2015

The second I see a kid in one of these commercials I immediately assume they're going to die. Thanks, Nationwide! #SuperBowl

— Patton Oswalt (@pattonoswalt) February 2, 2015

Nationwide just made me want to play in traffic. #SuperBowlXLIX

— Brian Compton (@BComptonNHL) February 2, 2015

Nationwide's other commercial during the Super Bowl was lighter in subject matter and featured Matt Damon and Mindy Kaling.

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