1:23
- ABC News
- February 2, 2015
AC
You laughed, you cried during the Super Bowl. See what an ad expert thinks.
1:23
2. Kia: “The Perfect Getaway”
![\"PHOTO:](\"http://a.abcnews.com/images/Business/ht_suprbowl_ad_kia_kb_150130_4x3t_384.jpg\")
\"Self-satirizing celebrities seem to be a thing this year, and Pierce Brosnan's less-than-subtle effort to reprise his role as 007 pays off big time for both the actor and the car,\" Granatstein said.
3. Snickers: “The Brady Bunch”
![\"PHOTO:](\"http://a.abcnews.com/images/Business/ht_Snickers_Teaser_super_bowl_js_150120_4x3t_384.jpg\")
\"Danny Trejo as Marcia Brady? Steve Buscemi as Jan? Hilarious,\" Granatstein said, calling the ad \"a perfect blend of edgy humor and nostalgia.\"
4. Toyota: \"How Great I Am\"
Paralympian Amy Purdy triumphs to the iconic words of Muhammad Ali in a commercial for the Toyota Camry.
Granatstein said the \"inspiring, powerful spot showcases the boundless energy and determination of [Purdy] -- with some help from 'The Greatest.'\"
5. BMW i3: \"Newfangled Idea\"
![\"PHOTO:](\"http://a.abcnews.com/images/Business/ht_bmw_i3_couric_kb_150130_4x3t_384.jpg\")
In 1994, no one knew how big the Internet would be, as shown by a clip of broadcasters Katie Couric and Bryant Gumbel then. The commercial flashes forward 21 years later to the new all-electric BMW i3, which is made in a wind-powered factory.
Granatstein said she loved the surprise of the \"Today\" show flashback and the seamless cut to the twosome jabbering away over how to drive an electric car.
\"They've still got chemistry, and it was great to see them reunited,\" Granatstein said.
6. Loctite: \"Positive Feelings\"
\"Who knew super glue could be so much fun?\" Granatstein said. \"I loved the fanny packs, funky music and lighthearted treatment. It was a real palate-cleanser for an intense night heavy on sentimental, emotional and social cause ads. Money well spent.\"
7. Always: \"#LikeAGirl\"
P&G's feminine care brand Always rolled out a longer version of this commercial last summer and this cut-down treatment shows us why the video went viral the first go-around, Granatstein said.
\"It was a night filled with empowering, inspirational ads, especially for dads, so it was nice to see one for the girls,\" she said.
Worst 2015 Super Bowl commercials:
Adweek editor Tim Nudd shared his picks for the \"worst\" Super Bowl ads.
1. Nationwide: \"Make Safe Happen\"
\"A well-made ad, beautiful even, with an important message—but a terrible party guest,\" Nudd wrote, calling it \"one of the bigger commercial fails ever on the game.\"
Meanwhile, Nationwide has defended the ad, saying many people don't know the dangers of childhood accidents.
2. Jublia: \"Tackle It\"
Nudd said the commercial about toenail fungus featured a \"grating\" voiceover and \"cut-rate animation of a foot playing football (get it?).\"
3. Heroes Charge: \"Big Game TV Commercial\"
Nudd called this ad for a game a \"waste of 15 seconds.\"
4. WeatherTech: \"America at Work\"
\"You get called unpatriotic for not liking this ad, but this is just totally bland creative,\" Nudd wrote. \"It felt really out of the place on the big stage.\"
5. Nissan: \"With Dad\"
Like a handful of other Super Bowl commercials, like Dove Men+Care's ad, this Nissan ad pulls on parenting heartstrings.
\"This isn't a terrible ad,\" Nudd wrote. \"It makes the list because, in 90 seconds, it aimed so high and failed to get there,\" Nudd wrote, calling the message \"nice\" but \"confusing.\"
Get real-time updates as this story unfolds. To start, just \"star\" this story in ABC News' phone app. Download ABC News for iPhone here or ABC News for Android here.
","canonicalUrl":"https://abcnews.com/Business/super-bowl-2015-best-commercials-year/story?id=28663653","legacySlug":"/news/story/super-bowl-2015-best-commercials-year-28663653","noIndexNoFollow":false},"publishTime":"16:20","publishDate":"02-02-2015","updatedTime":"05:03","updatedDate":"02-03-2015","socialImage":{"alt":"The 2015 Super Bowl commercial for Mophie, \"All-Powerless.\" ","credit":"mophie/YouTube","ratio":"16x9","url":"https://s.abcnews.com/images/Business/ht_mophie_2015_superbowl_kb_150130_16x9_1600.jpg","width":992,"height":558},"datePublished":"2/2/2015 16:20:00 GMT","video":{"live":false,"id":28663653,"headline":"AC","mediaAssetTitle":"KIM_top SB ads_150202","description":"You laughed, you cried during the Super Bowl. See what an ad expert thinks.","duration":"1:23","posterImg":{"url":"https://s.abcnews.com/images/GMA/default-img-undefined.png","width":608,"height":342},"video":{"feed":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/i/abcnews/2015/02/150202_wn_muir_657_,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8"},"playlist":["28487309","28569303","28381247"]},"relatedItems":[{"contentType":"story","date":"January 30, 2015","headline":"The Most Controversial Super Bowl Ads of the Past 5 Years","section":"news","slug":"/news/story/controversial-super-bowl-ads-past-years-28487309","id":28487309,"image":{"alt":"The Most Controversial Super Bowl Ads of the Past 5 Years","url":"https://s.abcnews.com/images/Business/GTY_tv_kab_140515_4x3t_240.jpg","credit":"Getty Images","ratio":"1x1"}},{"contentType":"video","date":"January 29, 2015","headline":"GoDaddy Pulls Super Bowl Puppy Ad After Backlash","section":"news","slug":"/video/28569303","id":28569303,"image":{"alt":"GoDaddy Pulls Super Bowl Puppy Ad After Backlash","url":"https://s.abcnews.com/images/Nightline/150129_ntl_dog_0103_4x3t_240.jpg","credit":"ABCNews.com","ratio":"1x1"}},{"contentType":"story","date":"January 21, 2015","headline":"Victoria's Secret Super Bowl Ad Has Timely Message","section":"news","slug":"/news/story/victorias-secret-super-bowl-ad-timely-message-28381247","id":28381247,"image":{"alt":"Victoria's Secret Super Bowl Ad Has Timely Message","url":"https://s.abcnews.com/images/Business/AP_Victorias_Secret_Ad_ml_150121_4x3t_240.jpg","credit":"PRNewsFoto/Victorias Secret/AP Photo","ratio":"1x1"}}],"relatedContentSection":"news","schemaContent":{"name":"AC","description":"You laughed, you cried during the Super Bowl. See what an ad expert thinks.","duration":"1:23","uploadDate":"02-02-2015","publication":"02-02-2015","images":"https://s.abcnews.com/images/GMA/default-img-undefined.png","url":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/i/abcnews/2015/02/150202_wn_muir_657_,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","contentUrl":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/i/abcnews/2015/02/150202_wn_muir_657_,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","link":"https://www.goodmorningamerica.com/news/story/super-bowl-2015-best-commercials-year-28663653"}},"playlist":[{"id":"132283010","contentType":"story","section":"news"},{"id":"132273278","contentType":"story","section":"news"},{"id":"132231169","contentType":"story","section":"news"},{"id":"132206748","contentType":"story","section":"news"},{"id":"132200241","contentType":"story","section":"news"},{"id":"132054443","contentType":"story","section":"news"},{"id":"132054798","contentType":"story","section":"news"},{"id":"132033010","contentType":"story","section":"news"},{"id":"131912713","contentType":"story","section":"news"},{"id":"131830583","contentType":"story","section":"news"},{"id":"131834976","contentType":"story","section":"news"},{"id":"131554765","contentType":"story","section":"news"},{"id":"131554815","contentType":"story","section":"news"},{"id":"131543053","contentType":"story","section":"news"},{"id":"131432442","contentType":"story","section":"news"},{"id":"131121474","contentType":"story","section":"news"},{"id":"131247079","contentType":"story","section":"news"},{"id":"131228784","contentType":"story","section":"news"},{"id":"131178806","contentType":"story","section":"news"},{"id":"131142257","contentType":"story","section":"news"}],"kvps":{"pgtyp":"article","lang":"en","sp":"goodmorningamerica","programmatic":"true","bundleId":"com.abcnews"}},"analytics":{"accountID":"wdgnewwdgnewgmaweb","ns":"gma","pageName":"gma:news:video","pageType":"video","globalSpecVersion":"v1.08","siteDifferentiator":"gma:site","tagID":"g_page01","userABCookie":"0","section":"news","title":"AC","pubTime":"11:20","pubDate":"02-02-2015","modTime":"00:03","modDate":"02-03-2015","taxonomyTags":"none","id":28663653,"editorialOtherSubjects":"","wordCount":"none","columns":"none","authors":"","authorsUnit":"none","authorsBureau":"none","subBrand":"Good Morning America","provider":"Good Morning America","videoName":"AC","mediaAssetTitle":"KIM_top SB ads_150202","videoId":28663653,"mediaOnPage":"video","legacySlug":"/news/story/super-bowl-2015-best-commercials-year-28663653"},"taboola":{}},"request":{"headers":{},"httpVersion":"1.1","method":"GET","url":"/video/28663653","vary":{"host":"www.goodmorningamerica.com","cached":true,"path":"/video/28663653","forwarded-proto":"https","device":"desktop","userab":"0"}},"viewport":{"width":1260,"height":0},"user":{}};