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“I am so grateful that I took the challenge and credit Marco with leading by example,” she said in a statement. “He is the most energetic person I know and it’s all because of his decision to live a healthy lifestyle. He came up with a great program to get people motivated to make better nutritional choices. All you have to do is try. If I can do it, anyone can. I am excited to partner with him.”

Business Insider tech reporter Taylor Lorenz predicted the service would be successful for a few reasons, the major one being Queen Bey.

“Twenty-two days is going to be successful for a few reasons,” Lorenz said on “GMA.” “It taps into a lot of what consumers want, it is healthy, it has Beyoncé and the price point is good!”

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