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What makes Meerkat so attractive is the easy way users can leverage their existing social networks with just a smartphone.
After downloading the app and logging in via Twitter, users can schedule a live stream or begin one with the push of a button. A tweet is then sent out from the user's account, inviting people to click the link to watch the live stream.
When the person is done broadcasting, the users can save their stream or choose for it to disappear -- offering the same ephemeral content that has turned Snapchat into a success.
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