© 2026 ABC News

And this one from country singer Cody Alan: \"I just won an ACM, but don't worry I'm still stuck like everyone else in a Taco Bell drive-thru right now. @ACMAwards #ACMs”

I just won an ACM, but don't worry I'm still stuck like everyone else in a Taco Bell drive-thru right now. @ACMAwards #ACMs

— Cody Alan (@cmtcody) March 1, 2013

The moral? If you’re fishing for a compliment, trying to disguise it will only backfire, the Harvard paper concluded. Let your swagger shine though.

The paper said \"our results show, people readily denigrate humblebraggers. Faced with the choice to (honestly) brag or (deceptively) humblebrag, would-be self-promoters should choose the former -- and at least reap the rewards of seeming sincere.\"

","canonicalUrl":"https://abcnews.com/Health/people-hate-humblebraggers-harvard-researchers/story?id=30645850","legacySlug":"/wellness/story/people-hate-humblebraggers-harvard-researchers-30645850","noIndexNoFollow":false},"publishTime":"16:02","publishDate":"04-28-2015","updatedTime":"16:38","updatedDate":"04-28-2015","socialImage":{"alt":"People rate humblebraggers as less sincere and less attractive, a new Harvard Business School paper says.","credit":"Getty Images","ratio":"16x9","url":"https://s.abcnews.com/images/Health/gty_smile_hand_woman_rf_jc_150428_16x9_1600.jpg","width":992,"height":558},"datePublished":"4/28/2015 16:02:00 GMT","video":{"live":false,"id":30645850,"headline":"People Hate HumbleBraggers, Harvard Researchers Say","mediaAssetTitle":"NEPORENT_People_Hate_HumbleBraggers_150428","description":"Researchers have discovered what people think. ","duration":"NaN:NaN","posterImg":{"url":"https://s.abcnews.com/images/GMA/default-img-undefined.png","width":608,"height":342},"video":{},"playlist":["30623183","30615273","30508876"]},"relatedItems":[{"contentType":"story","date":"April 28, 2015","headline":"IBS Isn't All in Your Head But Therapy Can Help","section":"news","slug":"/news/story/irritable-bowel-syndrome-head-docs-therapy-30623183","id":30623183,"image":{"alt":"IBS Isn't All in Your Head But Therapy Can Help","url":"https://s.abcnews.com/images/Health/GTY_stomachache_tk_130911_4x3t_240.jpg","credit":"Getty Images","ratio":"1x1"}},{"contentType":"story","date":"April 27, 2015","headline":"The Reason Broccoli Sprouts May Be a True Super Food","section":"news","slug":"/news/story/broccoli-sprouts-true-disease-fighting-super-food-30615273","id":30615273,"image":{"alt":"The Reason Broccoli Sprouts May Be a True Super Food","url":"https://s.abcnews.com/images/Health/CB_broccoli_sprouts_tl_150427_4x3t_240.jpg","credit":"Corbis ","ratio":"1x1"}},{"contentType":"story","date":"April 22, 2015","headline":"Snake-Bitten Man Faces Charges After Attempted Ssssmooch ","section":"news","slug":"/news/story/florida-man-bitten-attempting-kiss-venomous-snake-30508876","id":30508876,"image":{"alt":"Snake-Bitten Man Faces Charges After Attempted Ssssmooch ","url":"https://s.abcnews.com/images/Health/CB_cottonmouth_snake_jef_150422_4x3t_240.jpg","credit":"Joe McDonald/Corbis","ratio":"1x1"}}],"relatedContentSection":"news","schemaContent":{"name":"People Hate HumbleBraggers, Harvard Researchers Say","description":"Researchers have discovered what people think. ","duration":"NaN:NaN","uploadDate":"04-28-2015","publication":"04-28-2015","images":"https://s.abcnews.com/images/GMA/default-img-undefined.png","link":"https://www.goodmorningamerica.com/news/story/people-hate-humblebraggers-harvard-researchers-30645850"}},"playlist":[{"id":"132054443","contentType":"story","section":"news"},{"id":"132054798","contentType":"story","section":"news"},{"id":"132033010","contentType":"story","section":"news"},{"id":"131912713","contentType":"story","section":"news"},{"id":"131830583","contentType":"story","section":"news"},{"id":"131834976","contentType":"story","section":"news"},{"id":"131554765","contentType":"story","section":"news"},{"id":"131554815","contentType":"story","section":"news"},{"id":"131543053","contentType":"story","section":"news"},{"id":"131432442","contentType":"story","section":"news"},{"id":"131121474","contentType":"story","section":"news"},{"id":"131247079","contentType":"story","section":"news"},{"id":"131228784","contentType":"story","section":"news"},{"id":"131178806","contentType":"story","section":"news"},{"id":"131142257","contentType":"story","section":"news"},{"id":"131046664","contentType":"story","section":"news"},{"id":"131048076","contentType":"story","section":"news"},{"id":"131033212","contentType":"story","section":"news"},{"id":"130999943","contentType":"story","section":"news"},{"id":"130971027","contentType":"story","section":"news"}],"kvps":{"pgtyp":"article","lang":"en","sp":"goodmorningamerica","programmatic":"true","bundleId":"com.abcnews"}},"analytics":{"accountID":"wdgnewwdgnewgmaweb","ns":"gma","pageName":"gma:news:video","pageType":"video","globalSpecVersion":"v1.08","siteDifferentiator":"gma:site","tagID":"g_page01","userABCookie":"0","section":"news","title":"People Hate HumbleBraggers, Harvard Researchers Say","pubTime":"12:02","pubDate":"04-28-2015","modTime":"12:38","modDate":"04-28-2015","taxonomyTags":"none","id":30645850,"editorialOtherSubjects":"","wordCount":"none","columns":"none","authors":"","authorsUnit":"none","authorsBureau":"none","subBrand":"Good Morning America","provider":"Good Morning America","videoName":"People Hate HumbleBraggers, Harvard Researchers Say","mediaAssetTitle":"NEPORENT_People_Hate_HumbleBraggers_150428","videoId":30645850,"mediaOnPage":"video","legacySlug":"/wellness/story/people-hate-humblebraggers-harvard-researchers-30645850"},"taboola":{}},"request":{"headers":{},"httpVersion":"1.1","method":"GET","url":"/video/30645850","vary":{"host":"www.goodmorningamerica.com","cached":true,"path":"/video/30645850","forwarded-proto":"https","device":"desktop","userab":"0"}},"viewport":{"width":1260,"height":0},"user":{}};