© 2026 ABC News

The second ad, titled “Family Strong,” opens with Dorothy’s story, but then transitions to lay out more of Clinton’s resume -- beginning with her first job out of law school at the Children’s Defense Fund to her new role as grandmother.

At one point the narrator bluntly refers to President Obama as “the man who defeated her\" when saying Clinton served in the president's cabinet as Secretary of State.

The \"Family Strong\" ad also includes a photo of Hillary and Bill Clinton with their new granddaughter, Charlotte. Clinton's daughter, Chelsea, however, is not mentioned or pictured in either spot.

The strategy for Clinton to talk about her mom is one that her campaign has been pushing since its launch. The hope is that telling personal stories will soften Clinton's image and re-introduce her to voters.

\"We’re going to make sure everyone knows who Hillary Clinton really is -– who she fights for and what has motivated her lifelong commitment to children and families,” Clinton's Campaign Manager Robby Mook said in a statement. “Since Day One, we’ve planned for a competitive primary with Hillary herself working to earn every vote and, ultimately, the nomination. This is the natural next step.”

The two ads, released online Sunday, are part of an initial five-week buy costing the campaign a total of roughly $2 million -- about $1 million in each state.

","canonicalUrl":"https://abcnews.com/Politics/hillary-clintons-million-television-ads-mom/story?id=32842992","legacySlug":"/news/story/hillary-clintons-million-television-ads-mom-32842992","noIndexNoFollow":false},"publishTime":"04:00","publishDate":"08-03-2015","updatedTime":"19:32","updatedDate":"08-03-2015","socialImage":{"alt":"Democratic Presidential candidate Hillary Clinton chats with supporters during a campaign stop at the home of Chuck and Linda Smoley on June 13, 2015 in Sioux City, Iowa. ","credit":"Scott Olson/Getty Images","ratio":"16x9","url":"https://s.abcnews.com/images/Politics/GTY_hillary_clinton_jt_150614_16x9_1600.jpg","width":992,"height":558},"datePublished":"8/3/2015 04:00:00 GMT","video":{"live":false,"id":32842992,"headline":"Hillary Clinton's $2 Million TV Ads: All About Her Mom ","mediaAssetTitle":"KREUTZ_ClintonTVAds_08022015","description":"Clinton's first television ads will air in Iowa and New Hampshire on Tuesday.","duration":"2:10","posterImg":{"url":"https://s.abcnews.com/images/GMA/default-img-undefined.png","width":608,"height":342},"video":{"feed":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2015/08/150802_wn_bruce_835_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8"},"playlist":["32827969","32833156","32831784"]},"relatedItems":[{"contentType":"story","date":"August 1, 2015","headline":"Biden 'Not Saying No' to Potential Presidential Run","section":"news","slug":"/news/story/joe-biden-potential-presidential-run-32827969","id":32827969,"image":{"alt":"Biden 'Not Saying No' to Potential Presidential Run","url":"https://s.abcnews.com/images/Politics/AP_joe_biden_jt_150801_4x3t_240.jpg","credit":"Brennan Linsley/AP Photo","ratio":"1x1"}},{"contentType":"story","date":"August 2, 2015","headline":"Rick Santorum Says GOP Debate Rules ‘Arbitrary’","section":"news","slug":"/news/story/rick-santorum-gop-debate-rules-arbitrary-32833156","id":32833156,"image":{"alt":"Rick Santorum Says GOP Debate Rules ‘Arbitrary’","url":"https://s.abcnews.com/images/Politics/GTY_rick_santorum_jt_150621_4x3t_240.jpg","credit":"Alex Wong/Getty Images","ratio":"1x1"}},{"contentType":"story","date":"August 2, 2015","headline":"Lindsey Graham Quips About Cellphone on Trip With BFF McCain","section":"news","slug":"/news/story/lindsey-graham-quips-cellphone-trump-road-trip-bff-32831784","id":32831784,"image":{"alt":"Lindsey Graham Quips About Cellphone on Trip With BFF McCain","url":"https://s.abcnews.com/images/Politics/AP_John_McCain_Lindsey_Graham_150802_DC_4x3t_240.jpg","credit":"Cheryl Senter/AP PHOTO ","ratio":"1x1"}}],"relatedContentSection":"news","schemaContent":{"name":"Hillary Clinton's $2 Million TV Ads: All About Her Mom ","description":"Clinton's first television ads will air in Iowa and New Hampshire on Tuesday.","duration":"2:10","uploadDate":"08-03-2015","publication":"08-03-2015","images":"https://s.abcnews.com/images/GMA/default-img-undefined.png","url":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2015/08/150802_wn_bruce_835_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","contentUrl":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2015/08/150802_wn_bruce_835_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","link":"https://www.goodmorningamerica.com/news/story/hillary-clintons-million-television-ads-mom-32842992"}},"playlist":[{"id":"132281378","contentType":"story","section":"news"},{"id":"132283010","contentType":"story","section":"news"},{"id":"132273278","contentType":"story","section":"news"},{"id":"132231169","contentType":"story","section":"news"},{"id":"132206748","contentType":"story","section":"news"},{"id":"132200241","contentType":"story","section":"news"},{"id":"132054443","contentType":"story","section":"news"},{"id":"132054798","contentType":"story","section":"news"},{"id":"132033010","contentType":"story","section":"news"},{"id":"131912713","contentType":"story","section":"news"},{"id":"131830583","contentType":"story","section":"news"},{"id":"131834976","contentType":"story","section":"news"},{"id":"131554765","contentType":"story","section":"news"},{"id":"131554815","contentType":"story","section":"news"},{"id":"131543053","contentType":"story","section":"news"},{"id":"131432442","contentType":"story","section":"news"},{"id":"131121474","contentType":"story","section":"news"},{"id":"131247079","contentType":"story","section":"news"},{"id":"131228784","contentType":"story","section":"news"},{"id":"131178806","contentType":"story","section":"news"}],"kvps":{"pgtyp":"article","lang":"en","sp":"goodmorningamerica","programmatic":"true","bundleId":"com.abcnews"}},"analytics":{"accountID":"wdgnewwdgnewgmaweb","ns":"gma","pageName":"gma:news:video","pageType":"video","globalSpecVersion":"v1.08","siteDifferentiator":"gma:site","tagID":"g_page01","userABCookie":"0","section":"news","title":"Hillary Clinton's $2 Million TV Ads: All About Her Mom ","pubTime":"00:00","pubDate":"08-03-2015","modTime":"15:32","modDate":"08-03-2015","taxonomyTags":"none","id":32842992,"editorialOtherSubjects":"","wordCount":"none","columns":"none","authors":"","authorsUnit":"none","authorsBureau":"none","subBrand":"Good Morning America","provider":"Good Morning America","videoName":"Hillary Clinton's $2 Million TV Ads: All About Her Mom ","mediaAssetTitle":"KREUTZ_ClintonTVAds_08022015","videoId":32842992,"mediaOnPage":"video","legacySlug":"/news/story/hillary-clintons-million-television-ads-mom-32842992"},"taboola":{}},"request":{"headers":{},"httpVersion":"1.1","method":"GET","url":"/video/32842992","vary":{"host":"www.goodmorningamerica.com","cached":true,"path":"/video/32842992","forwarded-proto":"https","device":"desktop","userab":"0"}},"viewport":{"width":1260,"height":0},"user":{}};