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The new iPhones have a 12-megapixel iSight camera, 50 percent more pixels than before, with the ability to take larger panorama photos and, for the first time, 4K HD video. Apple vice president of worldwide marketing Phil Schiller claims iPhone users can take video with better resolution. There is also a new 5-megapixel FaceTime HD camera for more detailed photos. The flash on the camera offers TrueTone lighting, which matches the light with the ambient lighting.

Using 3D Touch, Schiller introduced \"Live Photos,\" allowing details in the photos to move, such as a moving waterfall with the sound of rushing water. Press on any photo and get a short video, because the camera records 1.5 seconds of video before and after the picture is taken. A new icon on the camera status bar makes it easy to take Live Photos, just as you take traditional photos.

Thank you Vitor in Sydney! One of the very first customers in the world to buy an iPhone 6s. pic.twitter.com/G0zdxNkuow

— Tim Cook (@tim_cook) September 25, 2015

With a contract, the iPhone 6s will start at $199 for 16 GB; $299 for 64 GB and $399 for 128 GB. The iPhone 6s Plus starts at $299 for 16 GB, $399 for 64 GB and $499 for 128 GB. The new pricing moves the iPhone 5s as a free device with a contract, and the iPhone 6 will start at $99. Apple also introduced an iPhone upgrade program that allows customers to pay Apple $32 a month until a new phone is released and you return your old device. The monthly payment for the iPhone 6s is $37 a month.

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