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Domino's opening a spot in #Milano? Would Americans patronize an Italian hamburger joint in Times Square? http://t.co/9lxj5giRvn

— Piazza Italia (@PiazzaItal) October 2, 2015

\"Domino's is a global brand, with American roots, and we're proud to be able to introduce it to the Italian people – with a twist,\" Lazzaroni said in a statement. \"We will be using a recipe created by us, using locally-sourced wheat. Everything else is purely Italian. We are purchasing all of our products from Italian producers. We've created our own recipe, starting for the original pizza recipe, with Italian products, like 100 percent tomato sauce and mozzarella, and products like Prosciutto di Parma, Gorgonzola, Grana Padano and Mozzarella di bufala Campana.\"

\"A
Getty Images
A street in Milan is seen in this undated file photo.
>

According to Domino's, Italians eat pizza an average of seven times a month and the traditional Margherita pizza, among the varieties Domino's will offer, is favored by 70 percent of Italian consumers.

Richard Allison, president of Domino's International, said that he understands the risk of entering Italy, which even coffee giant Starbucks has shied away from due to particular Italian tastes.

\"Italy can be a major milestone for the recognized world leader in pizza delivery, as no major American pizza brand has successfully entered the market,\" Allison said in a statement. \"We're going where no major pizza brand has gone before.\"

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